Convenience store promotion, need to play! _【 Hshelf shelf 】

The rapid development of convenience stores, has attracted more and more people's attention. But many characteristics of convenience store this new formats know enough caused a lot of problems in the convenience store management. Have two was very outstanding: a convenience-store is a store, the other is a convenience store management service. These two mistakes on the promotion, the management idea of performance is the following two kinds of error: error a convenience-store don't have to do the promotion a store of people think that the convenience store is different from the supermarket, the vast number of consumers are more nearby residents, the main reason for people to consume is convenient, save time, so don't do promotion these consumers also will come. Error 2 is given priority to with price promotion of large supermarkets convenience store management service is the mode of people claim, we have been in a lot of goods is not much difference with the supermarket, we also have some commodity supermarket here, therefore the promotion can learn supermarket price oriented to attract more consumers. From convenience stores and the consumer's point of view, the price is definitely influence consumers to purchase one of the important factors. According to Taiwan scholars Cao Mingcheng research shows that: in the convenience store consumers, is especially important to keep prices on a group of consumers. The motivation of this kind of consumers to the convenience store is cheap, buy bargain consumers accounted for about 22%, but their shopping frequency is very low, so they are not the main consumer convenience stores, contribution to the convenience store sales is less. Convenience store price promotion promotion should not be simple, but to design for in-store promotion scheme of regular customers benefit, so as to maintain existing customers, improve their satisfaction and loyalty, form good public praise effect, and even expand consumer groups. So convenience store is neither don't promotion, also cannot blindly make price promotion. The convenience store sales how to do? It is important to use correct business philosophy to guide the sales promotion activity, the key to grasp the following points: 1, for the vast number of beneficiaries price promotion is a frequent visitor to create main sales for convenience, the regular target audience is usually price promotion, so the price of the convenience store sales target mainly should give priority to in order to improve the regulars of the satisfaction and loyalty. 2, convenience stores, corporate image, store image and credibility are the factor that influence consumer choice, so the promotion should not only to improve generates as the goal, should focus on long-term, should notice in the promotion of enterprise image, credit, etc. 3, convenience stores management of goods is usually a family daily necessary supplies, elasticity of demand is very small, if the goods were selected as a special promotion is not good, so the convenience store on the choice of bargain carefully, to choose the elasticity of demand is bigger, can really bring benefits to a regular goods, only in this way can improve their satisfaction and loyalty and repeat purchase rate. 4 turnover compared with the large supermarket chains, convenience stores are much smaller, it also determines the costs of its promotion could not have a lot, so the convenience store should be more on the promotion of exquisite art, to achieve the goal of spend money big effect. This requires on promotions, content and means for innovation, integrated use of various promotional methods. Sales promotion methods will vary over time, both new and want to give customers pleasantly surprised, and not a cliche, always use the same way. 5, check and audit work, to do a good job after the promotion of through check and analyze the changes in the sales in the promotion period summing up experience and lessons, and so on the one hand, can further deepen understanding of convenience store business and consumer buying behavior, on the other hand provide reference for future promotions. 6, the last is to understand, promotion is a means and tools of management, not the final purpose. Enterprises should focus on those consumers care about most things, such as product quality, convenience, etc.