Convenience store VS business super is two parallel lines of disjoint _ 【 Hshelf shelf 】

In the past, in the community market, stores and convenience stores, are two disjoint parallel lines. Traditional retail form of stores and convenience stores, consumer and community previously unrecognized site, now is the pioneer of new retail revolution. Offline debate: convenience stores, more and more recently, around the supermarket convenience store market environment for the development of the full discussion. I will not repeat here, directly talk about the topic. Facts have proven that the golden age of large commercial supermarkets has in the past, the golden age of convenience store has officially started. More and more supermarket chain has increased investment in the convenience store market. In addition to the more involved in the convenience store market agro-industries, China resources, lianhua, etc. , also has a lot of stores. Rt-mart also launched a flying cow convenience store last year. Coupled with the emergence of the Internet convenience stores and convenience stores, convenience stores this year market expansion will accelerate the blowout. On the other hand, traditional stores are closed shop in stores, and the new shop area is smaller and smaller. Community shops and boutiques have become the choice of traditional supermarket market development. Plum, for example, community shops, wing fai member stores, century lianhua city life, etc. ; The traditional store super strategy adjustment by many factors to consider. As a result, the position of large stores is becoming more and more scarce, costs are on the rise, and the impact on the online merchants are obvious. Gathered popularity ability is falling, and has entered the bottleneck. Second, convenience stores, more flexible, cheaper, faster and wider coverage. More attractive new retail stores, and online collaboration degree is higher, can more effectively use distribution community market. Hualian super league when judging on the tide of the market more radical. It just gave up a boutique supermarket, specializing in small area of the community supermarket. Recently, box Ma Xian survival store will try a smaller community. In October, will open a 800 ping pilot community shops. Based on pilot case, the future community store area will be reduced to 200 ping. In the community market, convenience stores infighting has begun. Online battle: stores use of distribution services and convenience store market as mentioned above, the area of the chain is more and more small. One of the purpose is to cover more community, in order to reduce the number of community. This not only can attract the consumers all over the world walk, can also promote online. Distribution capabilities, shorten the time of delivery to half an hour, and then further into the community consumption market. Today, electronic commerce, business online dispute between supermarkets and convenience stores is very chaotic. Jingdong supermarkets and Tmall supermarkets have plundered the tide on the traditional market on the net, and the traditional tide now want to take advantage of network to preempt the convenience store on the community market. At the same time, jingdong and Tmall couple is planning to integrate community convenience store. Still invited the main traditional supermarket line. If you are talking about online competition, in fact, online community convenience store market didn't really broke out. A community of users has not been used to buying online convenience store products, but they have to adapt to the online takeout, take-out platform has already begun. Access business super convenient categories. Currently, weak online ability of supermarket chains in the Cat Super and Dong Chao, but it is better than general community convenience store. Therefore, supermarket chains still have development space. Dislocation disputes: community convenience store and what is the competition between the boom? In traditional retail, tide and community convenience store operations have different focus, a clear division of responsibilities. The business is mainly engaged in fresh, snacks, daily chemicals and public department store. Community convenience store main supply of drinks, snacks and fresh food. Daily necessities, etc. ; Tide is mainly to do on the traditional single large trading business, high-frequency community convenience store is mainly to do small business; Tide to solve the user's plan on spending, community convenience store is the user's immediate consumption. In today's community of new retail period, the traditional business more and more small, at the same time, it also began to expand convenience store business. As a result, commercial and convenience stores from dislocation competition into the same position. The focus is on the right. Dig deeper into the business community. Compared with before, this is the biggest change community new retail market. In this way, the original community supermarket will be the first to be affected, it cannot be the same size and the size of the new community supermarket competition, also can't compete with modern convenience store chain. As a result, the original community supermarket living space will be squeezed, from another point of view, may also activate their business. Because the community supermarket, living space will be squeezed, a couple of small supermarket convenience stores or husband and wife, don't make a corresponding marketing strategy adjustment, living space can also be squeezed. When a large number of competitors and money into a new retail market, the market competition environment will become more and more fierce.