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Seasonal change, convenience store how to adjust the store display?

by:Hshelf     2020-11-08
Now the weather every day hot, with the seasons change, consumer demand for goods change is very obvious. Do you know how to attract consumers? According to the seasons, stores must be timely to store goods structure, commodity display, store atmosphere in seasonally adjusted. Why do we need to implement a seasonally adjusted? Some business super, convenience stores, commodity position remains the same all year round, commodity structure and no big change: the summer outside fire flame, but into the shop for the first position on display in a white wine; Enter winter, outside the snow fluttering, into the store on display at the entrance is drinking water, beverage; In winter, a three hundred square shops, such as water, carbonic acid, tea drinks display position accounted for more than 10 section display stand; 。 。 。 。 。 。 What do you think of this convenience store, can attract the consumers? Stores should be conducted twice a year, in general, big adjustment: 3 - every year In April, according to the adjustment of the spring and summer, the 10 - after the National Day every year During November for the adjustment of qiu dong season; Every quarter for this quarter the change of season, holiday special small adjustments, or temporary adjustment. Seasonal adjustment is what? Season 1, adjusting commodity structure change on the commodity structure of the influence is very big, must be before the arrival of seasonal change, timely adjust the structure of category, compression out-of-season goods category, expansion of seasonal merchandise category. At the same time, based on the principle of category management, the more prominent category can produce outstanding sales results. So before the season change, must plan sale particular category, to do particular category structure adjustment, to form a particularly strong season to consumer goods category. 2, adjust the displayed location and resource stores display location, resources are exhibited, contribution to the commodity sales is very large, different display location, commodity sales there will be several times or even more. The focus of the store location, resources must be are exhibited to changes with the seasons, seasonal goods is the largest contribution to the sales of goods, is also the most can reflect its operating characteristics, can prompt consumers shopping goods! Stores generally want to be in a year spring and summer, autumn and winter before the two large seasonal change, the merchandising stores the overall layout for big adjustment. Adjustment principle, that is, to the seasonal, contribution to sales is very prominent category to adjust to, for example, the first main entrance, end frame, and so on the best display position, the out-of-season categories, adjust to the relatively poor display position. At the time of the seasonal change, stores also have to put all of the good display resources, should be adjusted for seasonal merchandise, not only for sales output, also to store image. Season 3, adjust the store atmosphere in the current consumer attaches great importance to experience, pay attention to appearance, attaches great importance to personal feelings, attaches importance to personality, environment, stores, seasonally adjusted, must be combined with integral atmosphere of the convenience store. Such as spring and summer, to create a relaxed and comfortable atmosphere, autumn and winter to build the warm feeling, supermarkets have the characteristics of autumn of discount elements. Seasonally adjusted this year need to note those problems? 1, early. Seasonal goods, be sure to catch early, early than late. Spring and summer goods should be in commonly 3 - adjustment April is complete; Autumn and winter sports goods, generally should be in September Completed in October. Early adjustment and bring customers season tips, and your store season commodity information. 2, serious analysis of good consumption trends: current consumption change is very significant, must do consumption analysis, hold the consumption trends, make adjustments. 3, experience: the adjustment of the display must be closely integrated with emphasis on the consumer shopping experience, actively trying to partition, the scene type display mode, attach importance to experience, experience, attaches great importance to the experience! ! ! 4, want to have a store I decide, I design towards the same is true of the store. Learn good stores operating experience, combined with their own idea, dare to change, dare to do, is out of the successful step! Metal products co. , LTD. ( Shelf) Main: supermarket shelves, store shelves, maternal and child store shelves, fresh fruits and vegetables storage shelves, the register of smoke wine, storage shelves, and a series of form a complete set of equipment. Free design layout ( CAD plan + 3 d rendering) 。 Customer service hotline: national unity.
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