Standardized display work of Jiangxi Shangrao Petroleum Convenience Store

'Nakajima shelves display food and beverage products, and shelves in the golden aisle area display specialty products and recommended new products. Closet display...' The tally clerk of Shangrao Petroleum Leadshan City West Gas Station should swim while reading the 'Operation Management Manual'. At the same time, the convenience store shelf area is identified. In September, the standardized display of convenience stores was carried out in Shangrao Petroleum. In order to accelerate the promotion of standardized display and operation of gas station convenience stores, first, the convenience store tally staff will be concentrated in the convenience store for centralized training, and the tally staff are required to be proficient in this work and apply freely. The second is to set up a monitoring team to go to the gas stations in all counties and districts to carefully supervise and guide convenience stores in accordance with the requirements for standardized display of convenience store products. Make sure not to leave a dead corner and implement standardized display work in place. Take the above convenience store at Raoqianshancheng West Gas Station as an example. There were 8 sets of middle islands and 8 sets of side islands in the store before, and the shelves were full of goods, which seemed messy and crowded. The monitoring team rearranged the 8 sets of middle islands and 8 sets of side islands to 7 sets of middle islands and 7 sets of side islands in accordance with the standardized display requirements, and the products in the store were placed vertically in the same series. The upper layer of the shelf is placed with slightly less popular products, and the lower layer is placed with hot-selling products. After some remodeling, the merchandise in the store is clear at a glance, and it doesn't appear crowded. All kinds of merchandise belong to you, in an orderly manner, as if they were put on 'new clothes'. Moreover, the different placement order attracted the attention of customers and greatly improved the consumption of customers in the store. The effect is particularly obvious during the National Day holiday. According to statistics, the branch company's sales in stores exceeded 200,000 from September 30 to October 7, and the purchase rate in stores increased by more than 15%. The standardized display work of the convenience store not only improved the overall image of the convenience store, but also increased the consumption rate of customers in the store, which was unanimously recognized by the gas station salesperson. Shangrao Petroleum will continue to carry out standardized display work in convenience stores, and is expected to complete 36 standardized display stores before the end of the year, forming a long-term mechanism for standardized display work.
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