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The connotation of the supermarket, the supermarket? _【 Hshelf shelf 】

by:Hshelf     2020-07-06
The emergence of the supermarket, is known as 'the second revolution' in retail. The revolution's influence on people's life is extremely profound and ubiquitous, so that the modern westerners 'it's hard to imagine what life would be like without the supermarket'. The understanding of the concept of super market varies with time and region. Because our country supermarket development history is not long, so we don't fully understand about it. Some people understand the simple as open-shelf sales, actually otherwise. The supermarket was born in the United States in 1930, and in the early 1950 s in Europe and Asia, and obtained the swift and violent development in all countries. Therefore, it is necessary to understand the foreign experts and scholars to the super market classic interpretation, representative among them has: the American scholar M. M. Zimmerman in the 'supermarket' to the super market under the following definition: 'super markets are highly departmentalization food or other goods store. It or completely by the owners themselves, or entrust others to operate. Have enough parking lots, and the annual turnover of not less than $250000, sales of dry goods, food, daily groceries, must adopt the self-service. 'Philip kotler defined in book' marketing management ', so that the supermarket: 'super market is a considerable scale, low cost, large sales of self-service management institution, its purpose is to satisfy customers for food, detergents and household supplies all need service. 'The supermarket goods is given priority to with food, groceries, Account for more than 50%) Demand is relatively stable, the two goods, the total volume of retail sales in the whole society accounts for a large proportion. Although not a unified definition, but each one is from a different Angle to the super market are described, only the different emphasis. Super market appeared late in our country, in the early 1990 s, the concept of 'supermarket' has been widely accepted. Using these foreign classic interpretation, combined with China's national conditions, the author thinks that the supermarket can be defined as: super market is a self-service and centralized lump-sum payment way of sales, with sales of packaged food, fresh food and daily necessities is given priority to, to meet consumer demand for daily necessities and retail formats.
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