Holiday sales is the culmination of a company sales, in the holiday promotion, promotion of rational and careful marketing is the key to seize the customer foothold, so specific how should do?
A, promotional products according to different target consumer groups, consumption, consumption value, turnover period of consumption, consumption habits to determine promotional products.
Second mesa, promotion now promotion mesa including not only the product of the heap, counters, such as monopoly area, but a comprehensive platform for the promotion.
Mesa of promotion need a peripheral boot, such as the door, 导购台, information desk, guides, etc. , more than you need to identify products object, concentrated extended exhibition is the comprehensive promotion platform of the landing point.
Three, promotion for sales promotion personnel dress up is to have affinity.
We know that the promotion is instant purchase behavior, more perceptual, so for has good affinity will be primary guarantee of modern marketing skills.
About how to dress up sales promotion personnel, need to have specific request for sales promotion personnel: one is to use standard specification related etiquette and necessary auxiliary target affinity;
2 it is to build the system of product promotion procedures, pay attention to the constructive refining regional culture;
Three is to promote product and consumer, product and environment, product and service attitude and various organic use;
Four is for yourself to find the best service standard, tailor-made is reasonable promotional requirements.
Four, promotion of qualitative promotion: A, for whom no matter in what circumstances, who need to keep promotion for the idea, who I sell products to, it will be necessary to keep A clear mind in the middle of the complex flow assurance.
Consumption object is to firmly grasp the ground forever.
B, preferential promotion: promotion preferential conditions and favorable procedure must be simplified, can't come to a critical moment explanation is not clear, and a waste of time, miss for the majority of customer care, lost the meaning of the promotion.
C, unified promotion, in the marketing environment, need to advocate a unified sales promotion behavior, means innovation, but the atmosphere absolutely must be consistent, which is the promotion in new trend of directional signs, also is a kind of marketing competition, in understanding the unified promotion, especially the key points in the holiday promotion, don't give up the low cost of sales promotion, promotion project, highlight novel will be a promotion.
D, dynamic promotion: festival promotion inside need dynamic promotion, also is the promotion to be carried out in accordance with the holiday propulsion phase, rather than a constant, enterprise in holiday sales tend to ignore this point, before the holiday and festival may change is small, but the festival in the late changes is very obvious.
Therefore, in the holiday promotion project, want to dynamic observation.
Five, promotion skill set A time limit, promotion promotion time limit is currently more popular practice, such as the first day of the holiday, holiday spending period of time, limit time to encourage consumption, in fixed time meet the needs of sales promotion.
B, promotion of quantitative provisions to sales of the product quantity, this also is normal, but in the midst of holiday spending, this approach is not very good, easy to be competitive, so in the holiday season is not very good use of such rules.
C, promotion has its own promotion characteristics, such as national characteristics, so in gifts, packaging, discounts, gifts, special features should be clearly set up, the banner of the characteristic promotion do exactly, the difference between the pattern of the unity of the festival 'red'.
D, promotion target promotion requirement is the promotion rules in a certain range, convenient for consumers to choose, is also reviewing the sales of a process, to find their own, choose their own, is the best effect of sales promotion.
E promotion, promotion atmosphere good control of the atmosphere is very important, generally in the middle of the festival, the atmosphere is more unified, represented by happiness, but on different occasions or can be different on different products, to show the active promotion of atmosphere, the main show of the atmosphere to promote the individual character, such as promotions, and function of light products, promotional gifts, light sales commitment, etc.
