16 magic weapons for shelf display

u003cpu003e　　 According to statistics, a consumer spends an average of 15 minutes in a supermarket (except for hypermarkets) and 15 seconds in front of a product area. 75% of consumers make a purchase within 5 seconds Decided; 40% of people don’t see the product they want to buy on the shelf and will switch to another product.　　 It can be seen that, in addition to product quality and the company's marketing methods, the display situation directly affects product sales and display effects. u003c/pu003eu003c/pu003eu003cpu003e　　The three meanings of shelf display　　 prevent out of stock and improve storage quality. Adequate shelf positions can effectively reduce the out-of-stock phenomenon and avoid the adverse effects and loss of profits caused by the out-of-stock to customers and consumers. In addition, using shelves to display products can effectively prevent moisture, dust, theft, and vandalism, so as to improve product storage quality.　　Establish an interface to contact consumers. Using shelves to display products can efficiently use the limited business space, transmit product information to consumers as quickly as possible, and stimulate and strengthen the determination to purchase through the perceptual display of products. For consumers, good shelf management can help them compare and choose and quickly find the desired target.　　 helps the brand establish its image. In the era of highly developed market economy, one of the main features is the 'eyeball economy.' A good shelf display is equivalent to self-promotion and self-promotion of the product, which is equivalent to the fact that the manufacturer has hired a group of promoters and salesmen. Showing more of your products and corporate image in front of consumers can help products build brand image.　　Sixteen general rules to display the pulse shelf 　　 shelf display is currently one of the most popular product display methods, but to achieve a good display effect, generally need to follow the following principles. u003c/pu003eu003c/pu003eu003cpu003e　　 One, keep it tidy. Ensure that the displayed products are tidy, clean and free of damage; ensure that the shelves are clean, free of damage, and free of rust, etc.; ensure that the price tags are neat, clean, and free of damage; ensure that the sales aids (such as shelf stickers, POP, jump cards, etc.) are neat , Clean and undamaged.　　 2. Replace damaged products in time.　　 Damaged products will no longer generate sales, and will affect the image of the company and brand, and must be replaced in time.　　 3. The trademark faces outwards.　　The label of the product must face the consumer uniformly, and the product should not be placed flat, sideways, or upside down, so as to achieve a neat, beautiful and eye-catching display effect.　　 Fourth, the upper part is small and the lower part is big, the upper part is light and the lower part is heavy.　　Heavier and larger products are placed below, and smaller and lighter products are placed on top. But sometimes in order to highlight the image, large-package products such as New Year's goods and gift boxes are placed on the top of the shelf.　　 In addition, if the shelf is too high (such as 2 meters), the top shelf can only play a promotional role, and the outer box and handbag can be used to seize the position and display the image. u003c/pu003eu003c/pu003eu003cpu003e　　5. The price is eye-catching.　　 The price tag is accurate, clear and eye-catching. The price can be compared with similar products to increase the advertising effect of product display. During promotion, the promotion price tag must clearly indicate the original price, the current price and the reason for the price reduction.　　 Six, the display is full.　　To fill the display racks with your products, increase the fullness and visibility of the product display. As the saying goes, 'goods sell piles of mountains　　 When the shelf stock is not enough to display, move the products behind. If the goods are not enough, empty boxes, handbags, etc. must be used to fill the rows.　　 Seven, the golden position. The best-selling products are placed in the best position of the shelf, and the best position is also the position with the largest sales per unit area (floor effect), such as the first 1/4 to 1/2 of the flow of people in the shelf area and at eye level Best-selling products should be placed between the height and the height of the pick-up line (between 1.2 meters and 1.45 meters).　　 8. The largest display area.　　The product display should occupy as much display space as possible, and the single product (SKU) entering the field should be at least 20 cm wide.　　 There are as many sales as there is a display area. Grasping the “eyeball” of consumers is the first step to arouse impulsive purchases. Only by occupying more display space than competing brands can there be more sales opportunities.　　 Nine, next to the main competing product.　　 The display area should be put together with the main competing brands, and the star products should be put together with the main competing products to highlight the product characteristics.　　 At the same time, the consumer group of the main competitors is also the target consumer group, which can attract customers through the appeal of competing products, and then successfully intercept the opponent's potential customers through promotion personnel and promotional activities.　　 Ten, centralized display.　　The centralized display includes brand concentration and item concentration. Brand concentration refers to the concentration of all the products of the company’s brand under one display format, and the concentration of all products under the sub-brands. Item concentration refers to the need to separate the products under different sub-brands according to different product specifications (packaging formats). , Packaging weight), different flavors are concentrated. Obviously, it is easier to create momentum when the products are concentrated, and the display effect is more prominent. u003c/pu003eu003c/pu003eu003cpu003e　　11. Highlight the display. u003c/pu003eu003cpu003e　　 must place the key items in the most prominent position, maintain the optimal order, arrange the largest layout, make the primary and secondary clear, reflect the primary and secondary structure of the product, so that customers can see at a glance.　　Because the key products are products that can represent the company's good market image and are also the best-selling products, they must be shown to consumers more.　　
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