Citizens report: the price of medicines placed in conspicuous places on the shelves of pharmacies is more expensive

A few days ago, some citizens claimed that pharmacies put more expensive medicines on the shelves prominently, while some medicines with similar effective ingredients but cheaper on the bottom of the shelves. An industry insider believes that this is a common way of promotion in pharmacies, and citizens should buy medicines according to their own needs. At noon yesterday, the reporter went to a pharmacy on Zhonghua Road and said that he would buy medicine for rhinitis and pharyngitis. The clerk recommended a box of 'XX Rhinitis Capsules' priced at 28.5 yuan, and a box of 'XX Pharyngitis Tablets' priced at 19.8 yuan. When the reporter asked the clerk if there were any cheaper medicines, the clerk said: 'This medicine is effective and sells the best.' When the reporter insisted on cheaper medicines, the clerk pointed to the bottom of the shelf and said, 'You are yourself. Look'. Subsequently, the reporter saw another brand of rhinitis capsules and pharyngitis tablets at the bottom of the shelf, the prices were 20.8 yuan and 10.8 yuan, respectively. Comparing the instructions of the two medicines, the ingredients are similar and the weights are the same, but the prices are quite different. The reporter visited 9 pharmacies on Beijing Road, Ruijin Road, Hequn Road, and found that some more expensive medicines were placed in a prominent position, while some medicines with similar ingredients but much cheaper prices were placed on the bottom of the shelf. For this phenomenon, an industry insider believes that this is a common marketing method for pharmacies. The profitability of drugs with too low sales prices is not high. Therefore, for drugs with the same or similar active ingredients, sales staff generally recommend high-priced drugs, and generally put high-priced drugs in a prominent position. However, price is not the only determinant of the position on the shelf. This is related to the positioning and marketing ideas of the pharmacy. In short, consumers should carefully read the instructions or follow the doctor's advice when purchasing drugs, and only choose the right ones, not the expensive ones. Share from the pharmacy shelf
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