Convenience store merchandising skills _ 【 Hshelf shelf 】

Orientation of convenience store goods in all retail format is the most difficult, how in the stores around 50-100 square meters, displaying the most effective goods, store display benefit maximization. Convenience goods location mainly reflects on the commodity varieties and display, selected of the product is a convenience store key in the management of the store. In domestic some convenience stores, the design style of whole and merchandise category and 7-11 is almost the same, even the operating time is the same, the same as the 24-hour convenience stores, after entering the store, but if you can find on the choice of goods and display exist the following problems: 1, the utilization rate of the merchandising stores, both in quantity and shelf space utilization rate of the phenomenon of serious deficiencies. For example, in stores in the outlet of a one meter square pile head of drink, thought this is a temporary stores and companies sales promotion behavior, afterwards just know originally felt a certain brand of mineral water sales is better, should take a pile head to facilitate sales. For this kind of behavior should know: a busy section of convenience store is generally in the city, the area is usually within the 100 square meters, can be said to be the treasure land, waste of store display space, is actually in operating costs, improve their outlets stores profitability will be affected. 2, in the commodity display, there are some goods on display too. In a lot of goods is 3 row of more, such display also created excuse for stores goods varieties drab, causing originally should have about 1200 products stores may only more than 500 kinds of goods shelves. The result is obviously not enough to satisfy the basic needs of patronage convenience store customers. 3, product type selection is not correct. In the convenience store has a lot of the whole sales or large packing of volume. Sales of this product, the price of the convenience store must higher than that of the large-scale comprehensive supermarket, not competitive, this 'eggs touch stone, Yang long avoid short' behavior will lead to customer shopping to be psychological. Convenience store display commodities display technique is not only demonstrate the external characteristics of products, should also make the customer can perceive the intrinsic value of goods, convenience stores, commodity display, according to the following method to achieve this effect. 1, show highlighting the key in the same class of goods may have a few more distinctive commodity, in order to highlight these goods, trapezoidal booth can well satisfy the need. 2, display series each kind of commodity has its different characteristics. Performance characteristics of an effective method for goods, will be the same kind of goods according to different methods of concentrated together, constitute a relatively perfect geometric patterns. Different commodity series can also be used different floor setoff. 3, demonstration product superiority visually demonstrate the quality of the inner and exterior products is a basic skill of sales work. Some goods such as cloth just random suspension can show its beautiful appearance, but if let customers have a deep impression on it, is by other methods don't hanging weight is placed on fabric, etc. And some items should be displayed in actual working condition to its superior performance, this method is far better than text visualization. 4, both practical some items especially some daily crystal, its function has been very understand, therefore, is to introduce people to the practicality of these goods. For some textiles, home appliances and other ordinary commodity should let the customer know the production raw material, and according to the daily use way in front of people. Such as use according to the usual way to put in the tableware on the table on the shelf and plug on the panel of tableware more impressive, put on the accessories of the model is more dazzling than on glass cabinets accessories. 5, and tightly grasp the customer psychology, in many cases, customers care about most is not the commodity prices, but its inherent quality. If use large images show a bag is poured out of cocoa, such display effect is obviously not let customers better taste of cocoa beans, because the customer the most concern is the taste of cocoa beans, rather than its shape, so before goods display should first know what customers know about this kind of product is, want to know what it is. 6, avoid overcrowding too crowded if different goods are blocking the line of sight of customers, so as to affect the customer good feel for the goods. In order to avoid excessive commodity exhibition limited by space, can be in a part of goods boutique display room for a bit more, and when the remaining part of the same kind of goods can be matched with captions, exhibited in the secondary section of the booth. Goods after classification combining display on a few different display board, customers can have ample space to observe, to avoid viewing concentrated display of crowded. Goods on display, not only depends on its unique layout design, give the viewer a more depends on leave plenty of space. 7, enhanced visual effects some often encountered in daily life of small commodities generally does not cause people's attention, when displayed with some exaggerated expression can enhance the visual effect of these goods for display, such as wide tableware photos can make customers feel a kind of novel and attractive.
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The stability of the system, controllability of the custom store displays process, and mobility of the machines provide with a flexible and reliable custom retail displays system.
Once we have a good idea of how custom retail displays can satisfy customer’s needs, consider whether we should create a skill for their demands.
For Hshelf Retail Solutions Co., Ltd. as a whole to adopt an attitude of acceptance toward change and technological innovation, we first have to truly embrace it and practice what they preach. Technological development needs to be more than just another investment, but a complete integration.