Maternal and child store shelf information: Maternal and child retail is currently the individual pursuit of consumers

u003cpu003eu003cpu003eu003c/pu003eu003cpu003eWu Suguo, President of New Zealand Gaopei Chinau003c/pu003e From personal observation, the biggest dilemma for domestic maternal and child retail stores is not the price war, but the consumer There are more channels to choose, and more pursuit of personalization. As consumers' consumption habits continue to change, the original retail model has become increasingly difficult to satisfy consumers. In order to meet market demand, the later development of the maternal and infant retail model will pay more attention to the product itself and professional services. Now young post-90s parents pay more attention to the quality, efficacy, price, and service of the product to meet the needs of consumers to the greatest extent. It is the last word of our development. Letting products and services speak for themselves is our sales strategy, rather than relying on low prices and bundling of products. u003c/pu003eIf I were the operator of a maternal and child retail store, I would try my best to ensure the last pass of product safety for customers. For the introduction of the brand, we will thoroughly understand its formula development and production links to ensure the quality and safety of the products. Only products that meet national standards and policies can be put on the shelves. u003c/pu003eIn the selection of goods in the store, I will focus on high-end milk powder, covering nutrition, complementary food, toys, early education, maternity fashion, infant clothing, lathes, supplies, souvenirs, books and other rich products to avoid homogeneity The trend toward diversification is to allow consumers to enjoy one-stop shopping and services. u003c/pu003eAt the same time, when choosing a partner, I will also carefully consider: people who can concentrate on doing business, can collaborate with cost-effective products, and focus on each other to go longer and further. As far as the milk powder category is concerned, I hope to have its own factory, a brand that operates both internationally and domestically, and has the advantage of an integrated industrial chain of 'science, Ru0026D, supply and marketing'. At the same time, he must provide professional training and terminal service support. Shopping guide is our first image representative for customers. We must provide targeted parenting advice and recommend suitable products for each customer. This is very important for traditional mother and baby stores. Shopping guide posed a challenge. Because of the specialization of shopping guides, the future is an important asset of the store. u003c/pu003eOf course, I have also seen that after the New Deal, many brands nowadays, facing the consumer groups of post-90s mothers in the new consumption era, how to focus on the core competitiveness of the brand’s own 'ecosystemProducts that meet the needs of consumers have difficulties in ensuring stable and sustainable sales growth. If I were a retailer, in the face of our partners, always insist on a win-win situation, insist on helping each other in the same boat, make every effort to make a profit, and insist on the win-win development of the industry chain. u003c/pu003eIn the face of consumers, increase humanized emotional content, such as sending early education courses to members. Insist on 'comparing hearts to hearts, moving customers\u003c/pu003eu003c/pu003e
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