Mother and baby shop owner’s business ideas sharing: the ultimate solution to member management problems

u003cpu003eWebsite content Maternal and Child Shop owner’s business ideas sharing: The ultimate solution to the problem of membership management is submitted by Mabaopindan.comu003c/pu003eu003cpu003eu003c/pu003e I am a very ordinary maternal and child shop owner, friend We usually call me Fat Brother. The child is 6 years old. In our hometown, a fourth-level county with a population of about 300,000, we opened one, two and three maternity and baby stores, and worked for about 5 years; Compared with many friends in the same city, I am a latecomer, so on the one hand, I have to face competition from friends with longer qualifications and a solid foundation than me. On the other hand, I have to face many new friends who are younger and more passionate. Business competition; although the business continues to be okay, I have a sense of crisis. I feel that the times are changing fast and I can’t keep up. The competition is getting fiercer and fiercer, and I am a bit confused about the future development. u003c/pu003eAbout three months ago, in the communication with some friends in the industry, they recommended me to learn about a product with 'customer score' launched by Pindan.com, saying that managing members is very convenient and easy to use. To be honest, in the past two years, I have tried a lot of various software. Basically, the concept is very good and it is difficult to use. Member management is what I have always wanted to do, but I have tried to do bad things, and I am still learning. To understand the mentality, I went to consult and find out. u003c/pu003eAfter initial understanding, I had a lot of concerns at the beginning. I was worried that our team could not operate by itself, and worried about data security issues, and worried that it would not be effective. Later, I found that my worries were superfluous. They have professional Service engineers, help us to install and implement, and help me train and teach us how to use it; don’t worry about data security at all. My data is nothing at all in other big data companies. I am a professional data company in this regard. Trust them very much; the most important thing is: the effect is really good! The Pindan team’s understanding and professionalism of the maternal and infant industry is the most powerful among the Internet software companies I have come into contact with. What I have gained is not only an operational management tool, but more importantly, the future Development, I have more clear thinking and confidence. u003c/pu003eSo I share my experience with you. On the one hand, I personally like to share with friends. A lot of my benefit and growth comes from the sharing of friends. On the other hand, I also want to thank Pindan.com in this way. Help me. u003c/pu003eIn fact, the core of our maternal and child store is to grasp the members, grasp the members’ continuous consumption, and do business stably; our local consumption level of children aged 0-3 is about 10,000 per year. My number of members exceeds 6000. If I can grasp the consumption of these members, I have 60 million sales, but in fact, I am far from achieving it. u003c/pu003eBecause I have never thought about this problem in this way before, and I have no tools to implement it efficiently. I am more of a constant promotion to attract new customers and fight price wars with friends. I have never really analyzed and understood. Through the loss of members and the needs of members. u003c/pu003eNow I finally understand that my biggest competitor is not a friend, but the limitation of my own thinking. What I really want to do is focus on the needs of my members, serve them well, retain them, and lock in Their consumption, instead of blindly competing! u003c/pu003eAfter changing this idea, I started to use the customer score to implement my ideas, and I will share with you:u003c/pu003eThe first step is to sort out the membership data. I have never really sorted out my members before. With the help of the customer score tool, I systematically sorted out my members, and learned about my members, which are core members, which are important members, which are silent members, and which are invalid members;u003c/pu003e After sorting out the goals, I started to set goals. I have many members. I don’t want to be too aggressive. I grab my eyebrows and beards. So I choose to start with the core members and key members first, and then gradually expand; so I start with core members. Sort out with key members and determine the goals: first, we must continue to follow up with core members and key members to ensure their continuous consumption; second, we must understand that according to the consumption of core members and key members, so that there is no need to consume milk powder in stores and have this consumption demand Of members buy milk powder. u003c/pu003eThe third step is to assign tasks, formulate performance, and reasonably authorize the target. After determining the reasonable authorization target, I will assign these members to the shopping guide accounts of each store. The shopping guide logs in to her customer score account at work every day, and you can clearly understand Her tracking tasks this month and the detailed consumption records of her tracking members, the system will automatically remind her members who have purchase needs that day, and she will take full marks on the shopping guide terminal, and after checking the member's consumption records, she will follow up and maintain it accordingly. . u003c/pu003e