Online transmission of high-quality and cheap medicines is placed on the bottom of pharmacy shelves

u003cpu003eIn front of the shelf racks in the pharmacy, many high-quality and inexpensive medicines have to be squatted to fetch. 'Go to pharmacies to buy medicines and you have to squat down if you don't want to be pitted!' Recently, the 'hidden rules of pharmacies' went viral on the Internet: pharmacies put expensive medicines in a conspicuous position and enthusiastically promote them, while placing high-quality and inexpensive medicines on the bottom of the shelf , Even 'hiddenThis kind of phenomenon does exist in some pharmacies, but it is not a common phenomenon. The reporter visited many pharmacies in the province and found that 'the hidden rules of pharmacies' do exist. On the morning of the 5th, at a chain pharmacy on Wenhua West Road, a lady came to buy 'Qingkailing'. The salesperson took the product from the cold medicine shelf for about 20 yuan without saying a word. The reporter noticed that the sales staff did not recommend products with different packages placed on the bottom two layers but cheaper about 5 yuan. Another lady who bought 'Powerful Loquat Cream' also encountered a similar situation. The sales staff directly recommended more than 25 yuan of medicines to her, and the reporter saw that the price of the same variety of 'Powerful Loquat Cream' in another package was more than 16 yuan. , But it was placed in a more 'remote' position in the same row. 'You see that the cheapest medicine in our family is still on top. We do not arrange medicine regularly. Generally speaking, it is arranged according to the size of the box.' A salesperson at a pharmacy said. As for why sales staff like to push relatively high-priced medicines first, the reporter got the explanation: “The effect of the medicine is definitely different. This is definitely different from the quality of the clothes you buy on the street and the clothes you buy in the mall. The price is of course different. This is a reason.” However, the answer that the reporter got from insiders was the opposite. According to industry insiders, whether it is the drugs placed in a prominent position on the drug shelf or the drugs highly recommended by the sales staff, they certainly have unusual 'traits'. The 'traits' are large profit margins. This is indeed very public in the industry. 'secret'. 'Each pharmacy has a different incentive mechanism, but the situation is basically similar. The recommended products are linked to the sales staff's income, so the drugs with large profit margins are the first to recommend.' The above-mentioned industry insiders said that for pharmacies, the same variety The cost of purchasing drugs from different manufacturers is different for pharmacies, and the difference in profit margins obtained by pharmacies is about 20%-30%. Pharmacy shelfu003c/pu003eu003c/pu003e