【 Open a shop skill 】 The four principles for the management of Japanese Lawson convenience store acme

【 Letter 】 Rosen ( LAWSON) Convenience stores established in Japan in April 1975, is Japan's second largest convenience store chain group, global Lawson convenience store more than more than 11000. Lawson in 1996 entering China, up to now in China has more than 300 stores. With China's convenience store market has entered a high-speed development period, food and beverage service become rosen opened the Chinese consumer market. 'Listen to your opinion' - — Suitable for consumer differentiation taste under the current situation of the increasingly fierce competition, independent research and development of fresh food products and the quality becomes the convenience store the key to differentiation. Lawson convenience store management of goods in the most distinctive is a lot of homemade food and hot food. Lawson for Chinese consumer habits, we develop our own lunch box, dessert, Chinese food, such as varieties, to meet consumer demand in China. Rosen boxes have quantity demand, not only has more quality control. 'Broken rice rate per hundred grain of rice' - — Precise numerical unity of physical and chemical texture development new product the simplest method is the best selling goods 'fine-tuning'. Analysis of the best selling goods, for example, the use of ingredients is chicken or beef? Making way is baked or Fried? Based on these analysis, rosen increase the similar products. In addition, season to season and lunch plan key consideration. New product development also need to make such products 'steal' the best restaurant. 'Nervous Friday afternoon 1:30' - — Try to eat, a trial test quality due to the rigorous research and development process, a new food product development often need two or three months time, even if the research and development success, also not immediately take to shop sales, try to pass the first level. Every Friday afternoon 1:30, rosen at will usher in the most intense moments. By screening at the new product will take the company's sales department and general manager to try. At the tasting opinions, as long as there is a goods must be returned to the factory to improve. Large quantities of 'looks' - — Attractive appearance and logistics preservation of fresh food products packaging is important one annulus. Good packaging is not only to highlight the dishes and theme, also want to make customers feel large quantities of 'look'. For example, rice in chicken pieces to appear a few bigger, will be a little bit of the container under short, lifted the lid did a little higher, meat can be highlighted. Lawson convenience store stewed noodles products using the unique flat oval box. Compared with the round box, oval box area is larger, more conducive to will roll out the ingredients in the stewed noodles, in order to attract customers. For the popular consumer favorite dishes, Lawson convenience store shelf location will be in line with customers. At the same time, the decoration of the shelves and bright, enhance the customer's shopping experience. Oval ring shelves 'island ark' into a convenience store, let consumer can stand in a circle of choose and buy goods, even in the largest traffic, lunch time, and also can make 10 guests choose goods without queuing. In addition, due to the table to drive the purchase consumer, Lawson convenience store by POS data precision promotion. When consumers invoicing, rosen asked the cashier in the POS input his/her gender and age. If you don't enter shop, unable to open the cash register. Through such records, rosen will know lunch the purchase time and purchase of the buyer, even accurate to buy drinks brands together, so each store can design promotion activities according to the demands of consumers. Metal products co. , LTD is a production, sales, design as one of the shelves, display cabinets, display equipment manufacturers, the use of advanced technology, excellent material, research and development and manufacture of fashion, the diversification of products, with its professional production base, innovative product design, quality of service team, and to provide fashion design planning. http://, consultation telephone:, welcome new and old customers to come to discuss and the choose and buy, and sincerely for your service!
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