Small indeed fortunate era - the family convenience stores of manager marketing

According to the latest statistics, convenience stores in Taiwan has been high on the world's first density, average every 2000 people will have a convenience store, chain 7 - in Taiwan 11 and convenience stores, whether it is a brand, access points, consumer preference is for the market to the two leading brands, in the past two years the original second family convenience stores, has quietly out of his own way, to develop their own unique mode of marketing, including small manager 'family' is a classic marketing case. The key to master the right place, right time and the success of the family and not for media publicity, have borrow films by the authorities, on YouTube was circulated on the Internet, in the film little manager greeting guests, check out beeping, point goods, cleaning himself. When small manager meet the guest's test, samples of tong yan children's language is the love of consumers, like intentionally ask guest 'no money can eat bread? Rob to help guest, and the twins, 'my you beep beep go, so how can I beep! 'Special tease. 2. Internet work, coupled with strong social word of mouth marketing is old country society of Taiwan, under the trend of country, make the child each family attaches great importance to the baby, depicting the children over the years marketing propaganda were also more likely to attract the public eye. Family little store by seeing and hearing their own propaganda, and causes forward boom on Facebook, have successfully made the media active reports at the same time, add by become a heat topic under the effect of advertising strategy. Originally convenience stores in Taiwan market in the second family convenience stores, in recent years, through the layers of marketing strategy in Taiwan market stable growth, including the store renovation, small store, tears flow, just beautiful such as a marketing gimmick, carefully thinking behind it is not to use the profound marketing gimmick, but continue to insight into social trends in the market, and consumer preferences change, wait to create evocative of the topic, also unceasingly strengthens its brand to brand impression in the consumers' mind, which once again proves the marketing success is to insight into the situation.