【 Speaking course 】 Win the price war 'fruit' six big trick!

Fruit is operator's pricing is directly related to income level, affecting the market demand and purchasing behavior. If the price of fruit set properly, will promote the sale of fruit, so as to improve the income of fruit operator. The trick: a meager profit but high turnover, survival is the fundamental principle that has not yet entered, is mainly for the enters in circles or the new fruit of competition ability is very weak. In this case, survival is more important than development. So, profit is not important for them. Pricing cannot be set too high, as long as it can make up the 'variable cost and fixed cost', there is a certain profit, just to survive. But this kind of pricing method can't use for a long time, as long as there is a change, will adjust immediately. Remember to not be able to 'survive' as a long-term goal. Tip 2: the profit maximization, pricing is very important that new exotic fruits or mainly for the controllable source for fruit, to meet the needs of customers like 'novel' the pursuit of new products. These fruits to compete in the market of products less or no competition, can set high prices, so that faster, higher profit. But once the competition with other fruits appear, can gradually reduce the price, so after the first high low price, can attract some price-sensitive consumers, increase the overall profits in the form of a high-volume, low-margin business. Tip 3: 'total sales' maximization, the price advantage of the essence of which is in the hand in disguised forms to expand the scope of consumers, is advantageous to the product of market competition, long-term to build market share gains. Operator provides the high quality fruit and service, but the price is set at medium and low price, the price advantage to attract more consumers, make consumers can buy in, low price of fruit at the same time also can get high quality service. Tip 4: face to high-end market, to serve the 'minority' put their focus on the most promising consumers, this mainly is for 20% of the targeted customers. 'This law' according to the sale of goods, 80% of the profits by 20% of the products, 80% of its revenues by 20% of the customers. So, the pricing principle is to find and seize the key fruit category and customers, can achieve twice the result with half the effort. Tip 5: low price competition which is mainly used to compete for customers or suppress competition. As the saying goes: 'a cheap three love', the majority of Chinese consumers have to seek cheap. Using consumers of this kind of cheap, for those who demand elasticity, and consumers particularly sensitive to the price again, can stimulate consumer demand fruit cut down the price a little, you can. Even the 'take money USES' brings you the fruit shop 'contacts', have 'connections', also worry about the vein of 'money'? Tip 6: the more for maintaining stability is in the same fruit price more, the more we should insist on price stability. However, to have certain promotion and business strategy. In consumers' mind, the price will be higher, good quality fruit and stability, price usually does not lead to drastic fluctuations. So, in the market competition and supply and demand more normal circumstances, in order to avoid unnecessary price competition, keep prices stable, occupy the market, shall adopt measures to stable price, the price in the operation. 【 Supermarket convenience stores, maternal and child stores, pharmacies, fresh shop + model shop to build 】 Each city to build a model shop, help your stores to realize the transformation and upgrade, comprehensive performance multiplier help you! Add WeChat: unified national customer service hotline: 15563996541 or directly contact the metal products co. , LTD. ( Shelf factory) 。