【 Store knowledge 】 The supermarket is not very good business? Sharing a small performance improvement of method

Supermarket to improve performance, in addition to making sales plan, also can consider to improve the store design. Today is to introduce a good way to improve sales - — A magnet theory. What is the theory of magnet? Magnet is a supermarket in most the place that can attract customers attention, magnet point is the point of the attention of the customer, want to create this kind of appeal, and must rely on the configuration of commodity skills to complete. Take on the basis of the theory of magnet, can help to guide customers around the whole supermarket, achieve the purpose of raise the proportion of impulsive purchase. What are the magnets in supermarkets? The first magnet point: located in the both sides of the main supermarket shelves. This area can be placed some consumer high frequency, the main customer groups widely used or proprietary supermarket goods. The second magnet: is located at the end of the passage. Supermarket of the innermost region, is the most not easy to find customers and approached area, so in order to attract customers into stores to this area, to place some of the most popular, seasonally strong, bright colors with impact of goods. The third magnet: is shelves on both sides of the side frame. End frame facing the main road, usually have high exposure, placed here, bargain, seasonal promotion commodities, main activity, single buy the goods of low frequency or high profits will greatly help them sell. A magnet magnet point 4: the fourth point is dispersed in the supermarket in the middle of each area, can be in the position to put some creative or large goods, and use the promotional display means to place the goods, in order to attract customers attention to promote sales.
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