Stores the four magnets, do you know how to use?

Shopping in a department store or supermarket customer, basic is the choose and buy goods in such an order: to enter the store to walk, before the goods stay - at - shopping, according to the observation into the customers in the supermarket, nearly half of all customers around the store only 30% of the roads, and tend to go to the area of relatively fixed, these attract customers high frequency area is sells a magnet for points, also known as the goods on display. In supermarket stores display design, pay special attention to the following four types of magnet balance set points and the selection of goods and put. The first magnet point into the store, store the vast majority of the customers to go through the main store. Therefore, on either side of the main commodity exhibition not only to produce a great impact on the sales, and it also is one of the overall impression of goods and reputation. On both sides of the main position in the main, we can call it stores the first magnet. What kind of magnet should be displayed on both sides of the main commodities is sell managers should carefully consider the problem. The so-called magnet products is to attract the attention of customers goods as soon as possible. Stores a few class a magnet to attract the customers goods should be: customers high consumption goods; Customers often use, buy the goods of high frequency; Store to recommend goods to customers. Store customers in the main flow is big, therefore in the display of goods should pay special attention to maintain the width of the main, so that customers when choosing goods by not interfere with other customers. In addition, on either side of the main display of avoid by all means use too much, too close model, to ensure the store good permeability. Second, sell the second magnet point at the entrance of the supermarket stores in the main, elevator exports, the main road to the corner, at the end of the main induced the location of the customers in the store traffic, may call it stores the second magnet. Experience shows that where to store the second magnet point value of businesses, its operating results are very good. At the entrance or the elevator at the exit of goods display, the more the merchandising is through the proposal type to performance of the dealer or the customer's demands. On the display content, pay more attention to the store main products in order to better promote sales. At the end of the corner of the main channel and main position, for effective induction of customer flow play a key role. As a result, many foreign large-scale supermarkets to highlight the attraction at this location magnet goods and its purpose is far flow induced customers to sell as much as possible. To achieve the above purpose, the second magnet products to do: as much as possible to display new products and fashion products; Display seasonal feeling strong commodities; Emphasis on the brightness of the display color and lighting. Three, sells the third magnet points in the third magnet is situated at the export of the stores, the third magnet commodity exhibition aims to extend the customers in the store as much as possible, retention time, stimulate customer's impulsive purchase. Third magnet products mainly to food, daily necessities, the leisure class of related products, products mainly characterized by the following characteristics: 1, bargain; 2, own-brand products ( Business development of branded goods) ； 3, seasonal goods; 4, high purchase frequency of daily necessities. The exit of the organic combination of commodities on display should consider. Such as special commodities is gross profit margin is very low, and seasonal products, own-brand products is relatively higher gross margin products. Therefore, in the third magnet commodities higher cost on the optimal combination of the management skills. Four, the fourth in shopping magnet magnetic 4 points, which is situated in the middle of the store. Fourth magnet goods is the purpose of inducing customers to store shelves in central flow concentration areas. For smaller, shorter supermarket display line, the fourth magnet effect is not obvious. In the large supermarket, the fourth magnet products mainly focus on clothing, groceries, family daily livings, etc. Fourth magnet products should be highlighted in the display the following characteristics: 1, highlight the richness of merchandise assortment of; 2, intends to use platform, shelf large display; 3, highlight the goods location sign; 4, set up a special POP advertising on both sides of road.
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