Supermarket shelf life cycle

supermarket shelves lifecycle generally can be divided into four stages, namely, suggested budgeting, growth, saturation period and decline

1. Supermarket shelves suggested budgeting.

supermarket shelves on the market, then enter the suggested budgeting. At this point, the customer is not known to the supermarket shelves, only a handful of novelty seeking customers may purchase, sales is very low. In order to expand market, need a lot of sales promotion costs, to promote the supermarket shelves. At this stage, due to technical reasons, supermarket shelves can't mass production, so the high cost, sales growth is slow, enterprise not only can not get profit, instead of possible losses. It remains to be further improve supermarket shelves.

2。 Supermarket shelves growth period.

customer on supermarket shelves are already familiar with at this moment, a large number of new customers start to buy, gradually expand the market. Supermarket shelves, mass production, the production cost is relatively lower, enterprise sales increased rapidly, profit is also growing fast. Competitors see profitable, will participate in the competition into the market, make the same supermarket shelves supply increases, the price drops, enterprise profit growth speed gradually slow down, finally achieve the life cycle profits high.

professional supermarket shelves manufacturers next week we will continue to analyze phase saturation and decline!

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