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Supermarket shelves of the golden rule

by:Hshelf     2020-05-17
Price and quality is the supermarket consumption always has the most value thing, supermarket management principles with fresh, parity, always win. Supermarket as can be seen everywhere in our daily a service provider, the number of large, in the fierce competition, you can imagine how intense it is. If you just keep the price of the traditional, quality strategy cannot break out of it, should start from the place where more detailed improvements, such as thinking from supermarket shelves itself, in fact you ever think a question, you come from a distance, you can clearly see the product itself? You can clearly see supermarket shelves put this product only, that how to improve the supermarket shelves? Follow below small make up to look at. 1. The most can attract customers consumption & other; Golden section & throughout; It is understood that the supermarket shelves generally divided into the upper section from top to bottom, & other; Golden section & throughout; Dan, middle and lower section of the big four, & other; Golden section & throughout; And the middle is not only the merchants favorite position, and most can attract customers consumption grade, supermarket will usually put profit larger commodities, own brand or sole agent, as well as consumers to buy more goods on & other Golden section & throughout; And in the middle; And the price is relatively cheap, or into recession while more of the goods on the shelf at the bottom; Promotional materials and new product more focused on the promotion of the booth, and with some red or blue card, improve consumer awareness at the same time, are more likely to achieve good volume. For & other; Golden section & throughout; Seemingly without mystery is put put, supermarket shelves products, actual hides some potential rules. 2. Particular way is put & other; Guide & throughout; Consumers shopping in the supermarket we often arise when such scene, yao just want to buy a bottle of shampoo, but see the following hand cream is very good also, shelves at the purchase. The supermarket in promoting consumer & other; Customize & throughout; At the same time using special put way & other items; Guide & throughout; Consumers shopping, so many times, the eyes of the consumer will & other; Cheating & throughout; His own. 3. Production date decided to put the order at that time, want to buy a few bottles of green tea, had a lot of bottle, supermarket shelves in a row from inner to outer in an took four bottles, returned home found a secret, the drinks have two kinds of production date, one kind is close to the purchase time, another kind of about half a year or so before it's time to buy. Is not hard to find the supermarket in order to priority of relatively old merchandise to sell to come in, actually will arrange fresh goods on the shelves, and so, when consumer is buying canned, bottled goods must will produce date look carefully. 4. Fruit and vegetable sales promotion use & other; Lighting throughout history &; Fruit and vegetable products to make it look more temptation, some supermarkets will use & other; Lighting throughout history &; Use some warm color to move, especially in the evening time, make more fresh fruit and vegetable products, more attractive. Although the fruit and vegetable products are for sale, consumers will have a careful selection. 5. Longitudinally display daily products such as series products like women supplies and baby supplies, daily necessities, etc. Series products often longitudinally display, in addition, it put in supermarket industry has become an unwritten rule, according to relevant personage introduces a supermarket, this is due to the line of sight of people move up and down when the Angle of about 25, next to the shelves, customers can clearly see the shelves series products. 6. Introduced all kinds of preferential binding activity of current season supermarkets, some preferential binding activity, different flavors of yogurt binds together the sales. Within the rock's major supermarkets, many goods are with small spoon, small basin, such as gifts, special processing, and also doing attracted many consumers to pay for it. One respondent said: & other; Big box of yogurt bundled promotion preferential a lot than usual, while some people think that the date is not very good, but the supermarket yogurt has been frozen and fresh is better, as long as it is ok to drink recently. ” In addition, as some relevant commodity chains promotion is also very popular with consumers, such as: supplies, maternal and child supplies, etc. Supermarkets in principle to add fresh parity, and has become an indispensable part of modern metropolis quick rhythm life. The supermarket to buy commodity quality is reliable, has been to & other; Fresh, convenient, affordable & throughout; And favored by professionals, and one-stop shopping is very convenient, understand the supermarket shelves items put the secret of, be a savvy consumers in shopping.
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