What is the difference between convenience stores and supermarket chains

u003cpu003e Dear friends, let’s take a look at the difference between convenience stores and supermarket chains. Use this article to talk about it, and everyone will understand. Differences in morphological characteristics Convenience stores have small stores: most of them are between 60 square meters and 120 square meters, and the number of shelves is between 20 and 30. Merchandise items are limited to around 3,000; supermarkets have large stores: more than 1,000 square meters, and the shelves are far more than convenience stores. There are at least tens of thousands of items, and attention is paid to mass sales of all varieties. u003c/pu003eu003cpu003e Convenience stores have a large number of outlets: as many as thousands in a city, as few as nearly a hundred, the distance between the company's affiliated outlets is mostly between 300 and 500 meters. u003c/pu003eu003cpu003e Supermarkets have many outlets: Supermarkets cannot have as many outlets as convenience stores. Generally, a community that relies on the average size of a community can only accommodate one or two supermarkets, but it can accommodate dozens of convenience stores. Don’t underestimate these short sentences. This is the foundation of the connotation and extension of the convenience store. Whether it is the characteristics of the format, the difference between the convenience store and other formats, and the positioning and management of the convenience store, almost everything comes from this. Two characteristics. Four convenience store format characteristics: Convenience of distance: The distance here can be measured by walking time, which means that it can be reached within 5 minutes of walking, but in fact it is often smaller than this. This is due to the numerous convenience store outlets. u003c/pu003eu003cpu003e Fast shopping: Convenience store products highlight the characteristics of instant consumption, small capacity, and urgent need. The varieties are mainly daily necessities. The unified service desk collection method for import and export is implemented. It only takes about 3 minutes on average to enter the convenience store to the end of payment. This stems from the small storefront. Convenience of time: The business hours of general convenience stores are 16 to 24 hours, open all year round. Let customers meet their immediate needs as long as they have immediate needs. u003c/pu003eu003cpu003e Convenience of service: Because of the large number of convenience store outlets, it has actually become the retail platform (network) closest to customers. It is very convenient to withdraw service products such as public affairs payment and express delivery service. Suitable for. Become a good carrier for the service network. Convenience stores are by no means a supermarket. Positioning the satisfaction of instant needs: The above characteristics can be summed up in one point-the satisfaction of instant needs. To study retail is to study people and customer needs. The starting point of everything is customer needs. The reason why the convenience store is separately classified as a business format is because it has a distinctly differentiated positioning from other business formats in terms of customer needs. In addition, convenience stores are characterized by many small outlets, so they are closest to customers, and the most suitable thing is to satisfy customers' instant consumption. This is convenience. Imagine that a customer temporarily wants to buy a pack of cigarettes or a bottle of beverage, and I am afraid that he won't go to the supermarket to buy and wait in line to check out. Maybe you still have to save the bag. Such demand is immediate demand, and it is the foundation for the survival of convenience stores. Immediate demand refers to the temporary, small amount, purposeful needs of customers that need to be met immediately. Convenience stores are positioned to meet this demand. This is not the case for supermarkets. Supermarkets do not emphasize immediacy. They mainly emphasize meeting customers' one-time purchase needs of multiple varieties and large quantities at low prices, and will fully tap the potential of impulsive purchases. Supermarkets will stimulate consumption with bulk discounts, while convenience stores will stick to customers with the concept of your warehouse, your neighbor, and your back kitchen. It can also be seen that the two have different positioning of customer needs. Remind you, please remember: small stores, many outlets, and immediate demand. Different convenience stores use small shelves, which are small and exquisite. Because the convenience store has a small area, it cannot use large shelves, otherwise it is too unsuitable. Convenience stores are not as good as a big supermarket. Large chain supermarkets need to use large shelves, with a weight of at least 160 kg, so that such shelves will not be deformed; using large supermarkets will be more beautiful and elegant. u003c/pu003e
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