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A guide to opening a convenience store, what are the methods for choosing a location for a convenience store?

by:Hshelf     2021-02-24
Shop location analysis (1) Traffic analysis ① Convenience stores are located at the entrance of the community. The distance from the residential building to the entrance of the community is relatively short, which will not affect the convenience of residents' shopping, and there is a plaza at the entrance of the community to facilitate parking. In this way, not only can we have its own passenger flow within the community, but the surrounding supermarket park can also bring part of the shared and derived passenger flow to our convenience store. ②There are bus stops near the community, which can attract more potential customers. (2) Passenger flow analysis ① There are a large number of residents in the own passenger flow community, and there is no large-scale and relatively standardized retail format similar to convenience stores. Residents have major defects in the convenience of life. This is precisely the gap that convenience stores want to fill. The distance between residential buildings in the small area and the entrance of the community is relatively short, and it is more convenient for residents to purchase. The residents in the community are all target customers of convenience stores. ②Share customer flow: The supermarkets near the community can attract a large number of customers, which will attract some customers who make special trips to the supermarket to come to the convenience store. ③ Derivation of passenger flow: Parks, stations, TV stations and other amusement parks and bus stops near the community can bring some scattered customers who are playing and waiting for the bus to the convenience store for shopping. (3) Competitor analysis Convenience stores have certain advantages in competition with surrounding large supermarkets or other retail formats. First: Residents are more flexible when buying a small amount of goods. If buying a bottle of mineral water, is it convenient to go to a convenience store or to go to a hypermarket? Obviously, convenience stores are not as far away as hypermarkets, and there is no need for long queues. And it can serve the residents as soon as they need to shop. At the same time, convenience stores also provide customers with multi-level services, such as express delivery, faxing, photocopying, collecting utility fees, selling stamps, booking tickets and plane tickets, and developing film and so on. Second: The business hours are long. Hypermarkets or supermarkets generally close at 10 o'clock in the evening, while convenience stores are open 24 hours a day, 365 days a year. This ensures that customers can buy general household necessities at all times. Third: The service is more user-friendly. The convenience store also provides door-to-door service for residents in the community, even a packet of salt will be delivered to your door. This greatly improves the convenience of residents' shopping. Fourth: Compared with some nearby grocery stores, convenience stores have more advantages. Convenience stores have a good shopping environment, a wide range of choices, guaranteed product quality, and better reputation and services than grocery stores. (4) It is concluded that traffic conditions are an important factor that affects the choice of opening locations for convenience stores, which determine the smooth development of convenience store operations and the smooth realization of customer purchase behavior. Another key factor for the success of a convenience store is the amount of passenger flow. At the same time, the competition around the store also has a huge impact on the success or failure of the convenience store. Therefore, it is also necessary to analyze competitors when choosing the location of the convenience store. Then take corresponding measures for different situations. Finally, let me say: the school gate is a good place. You open a convenience store, according to the hearts of students, it will be very popular. This depends on full consideration, location, people's hearts, and the number of convenience stores in a certain area. Thank you for your attention to our information. If you want to get more information, such as convenience store shelf prices, convenience store shelf specifications and models, you are welcome to contact us at any time and sincerely invite you to provide you with the most satisfactory service! Site map: Drugstore shelvesConvenience store shelvesMother and baby store shelvesSupermarket shelvesStationery store shelvesBookstore shelvesClothing store shelvesAnimation store shelvesCosmetics shelvesBoutique store shelves
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