【 Analysis of 】 How can fresh sell well?

Fresh professional selling hand three required a: understand analysis found and analysis can improve sales point: 1, the customer's requirements ( The customer need what goods, what kind of service) 2, sales change reason ( The change in the weather, commodity quality, display position adjustment, etc. ) Require 2: quick action will be adjust according to the analysis conclusion: 1, found a new customer demand immediate action or feedback to the manager 2, found abnormal when trying to adjust sales mode, and immediate feedback to the manager 3, found that improper operation caused by wear and tear, immediately adjusted operating mode requires three: will summarize summarize the work in time as a result, for example: 1, 2, the day of the change of the mode of sales success of goods turnover is reasonable, If not sell, if there is a backlog) 3, operation mode change whether loss reduce fresh merchandise sales four steps after step one: be familiar with the goods ( 1) Familiar with product knowledge: to understand the commodity listed season, producing area; To understand the nutritional value and edible method; Familiar with commodity way of selecting, save/preservation; Familiar with sales methods ( Display mode, etc. ) ； （ 2) The use of commodity knowledge: according to the characteristics of the goods and do better display effect. Commodity knowledge church or help customers choose right, edible commodities; Using the knowledge to do new goods listed commodities and tail season of cohesion and preservation work; （ 3) Ways to learn product knowledge: learn from senior staff or manager/captain; Ask operating standards department or purchasing department; Learn from other stores; Query or consult books online. Need to service customers and teach customers according to the requirements of customers choose goods, in order to avoid because they do not know how to pick and choose and buy to the poor quality of the goods. Step 2: maintain good goods the presentation ( 1) Always keep mesa clean sanitation, quantity of goods are of good quality, fresh, foot, is to keep the goods fast turnaround and improve customer satisfaction. （ 2) Maintain good commodity sells way: peak often add more add frequently, regular management regular add less add when slack period; Pick a surface defect goods in time, keep the mesa and the surrounding clean and health; To do a good job of keeping fresh goods; On the day of the arrival of the goods when the goods are of poor quality, need immediate feedback to the department manager; Clean unobstructed channels, fresh goods of good quality, beautiful display of mesa can help customers to buy goods; Any factors hindering the research on the customer purchase smoothly ( Such as: channels blocked, mesa messy, incomplete without selection, etc. ) , will affect the sales. Step 3: create a sales atmosphere combined with the characteristics of goods, use some way to attract customers attention, to make the customer interested in goods, thereby increasing sales sales atmosphere two-step: first step: decorate sales field knowledge display: goods will be knowledge (goods Nutrition value, edible method, choose way, etc. ) Make KT version or small label, hang or stick in the commodity display location; Layout based on the characteristics of goods, such as: banana display placement into the banana tree, etc. ; Festivals, theme promotion arrangement: according to the theme is decorated sales site, such as: hainan fruit, spicy, giving clear, such as a street marked the price of the second step: render sales atmosphere try: cheng fang will be processed goods in a clean container for customers to sample, if the goods to the customer personally taste, the effect will be better! Site processing: site for processed goods, attract customers to watch and to introduce customers to the goods, to promote customers to buy; Recommendation: according to customer requirements to customers recommend the suitable commodity or introduce and recommend new products to the customer; Hawking: when the new goods, cut the price to attract customers, build sales atmosphere can adopt this way; Caught selling: can build customer buying sales atmosphere; （ Selecting a catch to sell position reasonable) Right the scene atmosphere is decorated can highlight commodity; Clear logo and product introduction, can help customers find the commodity which need; Some people selling atmosphere rendering ( Such as: grasp the sell, sell, etc. ) Can promote customers to buy to sell. Step four: timely summary, improve commodity turnover is normal; Inventory is normal; Whether there is abnormal wear and tear; New ways to promote sales if there's any help; Abnormal condition improvement immediately and feedback to the manager; Data accumulation methods: record key commodity daily receipts and sales; Record the key commodity daily wastage and wastage will be goods compared with sales; Different weather, festival and daily commodities, promotion and the promotion of sales comparison;