Analysis of the market status of the pregnancy and infant industry

u003cpu003eAnalysis of the current market situation of the maternity and infant industry: 1. Market potential China has 20-30 million babies born every year, of which about 70 million are 0-36 months old, and 320 million are children, targeting 0-4 year olds , There are 80 million consumer groups. According to statistics released by the Fifth Census of China, the monthly consumption of household products for 0 to 3 year olds in China is more than 1,500 yuan, and China’s baby products market will exceed 500 billion yuan each year. At present, only 20% of this market has been developed. It is predicted that the highest birth rate in China will appear in 2016, and the population peak will be 2028. During this period, we will also usher in the fifth round of 'baby boom.' In other words, China's maternity, infant and child industry still has a bull market for more than 20 years, and the market capacity has gradually increased to a huge scale of 250-300 billion yuan. In addition, due to the significant improvement in the living standards of residents, the ability and level of expenditure on infant products has continued to increase. In addition, most families in cities and towns now have only one child, baby products, baby food, baby toys, baby clothing, baby skin care products, baby medicines And health products, baby education, each category is a huge market. u003c/pu003eu003cpu003e2. The advancement of market opportunities and trends of pregnancy and infant culture has made the traditional concept of pregnancy and infant comprehensively updated. The modern life's thirst for multifunctional, diversified, high-tech products, perfect, humanized after-sales service, and professional guidance is increasing day by day. Consumers’ consumption demands increase the age of the parents of newborns and their cultural level, which brings about the thirst for nurturing knowledge and the enhancement of health awareness, but the lack of nurturing practices has caused the conflict between traditional nurturing concepts and the process of modern civilization. This makes the pregnant and infant market call for the combination of traditional parenting and scientific parenting, to promote understanding of new nursing practices, and to enhance the awareness of comprehensive nursing and professional services, so as to complete the care and care of the special period of life. Increasing consumer demand. Children are the hope of parents and the future of the nation. 'Hope for a child to become a dragon and a daughter to become a phoenix' is the general mentality of parents all over the world, especially the current '6+1' (parents + grandparents + grandparents together raising a baby )'S parenting model, so that the mother and infant market has a huge market potential. u003c/pu003eu003cpu003e3. Six major trends in the market for pregnancy, infants and children. The continuous improvement of living standards, the rapid rise of the middle class, and the continuous advancement of urbanization; girls will become the main consumer in the 1980s-they will pay more attention to brands and fashion ; People pay more attention to health and the next generation. The investment in the next generation starts from the fetus or even before; the maternity, infant and child products have both cross-functional and cultural value areas, becoming a high investment profit area; the use of functions will quickly increase the popularity Market, the rapid coverage of intellectual consumption; the consumption of pregnant, infant and child will become the vane of consumption and create a new gift market in China. 4. E-commerce (parenting website + chain store model). The role played by parenting websites and their chain stores can satisfy mothers’ information needs and communication and sharing needs. This is mainly because mothers attach great importance to brand and word of mouth. Why do they Would you buy something sold on the website? Often because of the exchange of experience on the website. Since many parenting community websites have set up 'parenting logs' and 'parent-child logsMore importantly, he can play a role in educating and guiding consumption. Li Jiabao’s general manager Jiang Tao believes: “Mothers actually need help very much. Working in this field requires instilling a lot of good ideas into mothers. The company’s employees need to have professional knowledge and be able to absorb advanced international ideas in a timely manner. The role of concept introduction.” The car baby safety seat is a new product introduced in the market. It can bring considerable protection to the baby. The initial sales are not ideal. When the parents gradually understand this concept, the safety seat will get It has been widely welcomed, and the potential of the childcare market in guiding consumption is quite significant. u003c/pu003e