Convenience products such combination can improve more sales

Convenience store product portfolio is through each of the different characteristics of the product itself, to play their respective advantages and complement each other, forming resultant force, in the guest, get a balance between the sales and profits. It's like cooking, with main ingredient materials ingredients, according to certain proportion are combined, to burn out good taste! Store product portfolio must first clear the basic function of each product, common product function is as follows: 1, the guest product is attractive to customers to produce products. Such as famous brand of the best-selling products or consumer goods prices low, this kind of product, don't need special do propaganda, the product itself has a certain appeal to customers, customers can be attracted into the store. 2, take goods products belong to the rigid demand for products, customers familiar to this product, and has formed buying habits, will repeat purchase, sales is relatively stable, as household daily necessities sauce vinegar tea, affirmation is to buy, and will continue to buy. 3, the profit that the simple, the product's lucrative product, the boss will depend on these products to make money. 4, product brand product brand awareness is very high, and brand grade is high, can to a certain extent, eliminate the strangeness of customers to the store. And is able to enhance the overall level of the stores to a certain extent, such as high-end olive oil, the new apple mobile phone, maotai wuliangye. 5, competition strategy products popular point said, these products is belong to the cannon fodder. Do not count on this product to earn money, but for war with rivals against competitor's flagship product, or transfer the customer's attention, to avoid the price war fire, burning to the own profit products. 6, cultivation products so-called products, is the current sales is low, but the future development prospect is good, is worth spending time and energy to develop products. The common six categories of product function, the function of the respective product, sales, the profit is different also, need to pass a certain combination, to maximize the overall efficiency, balance the sales and profits.