I use this a few action, fix the super display dozens of suppliers! _【 Hshelf shelf 】

With the increase of the national economy, the competition in domestic industries is rather strong. And commercial retail as part of their daily consumption of super, competition is particularly intense. At the same time, various businesses in leveling the introduction of high-quality shelves and sell good goods, but still no obvious improvement in sales! Into the erroneous zone is a greater handicap than being a wrong ☑ why horror, store display do so beautiful, sales or not? ☑ why, spent big on display, sales did not increase? ☑ why, according to the display of the exhibition manual do obviously, only a temporary effect? ▼ maybe, you have entered the display error! Static display if we understand that the ultimate goal of the display, merchandise sales as a starting point, and your display basic it is around this purpose. So all your practice is reasonable. So, when we were doing the display, more flexible. Static display, may let the first into the shop customers have novelty, to which the old customer is no more attractive. In the process of tour store, we will find some misunderstanding: 1, after the shops in the display, has been maintaining a state of constant, promotion area long time invariant, always with the same goods. 2, staff up to take out more than ten minutes every day to do the sorting of goods on display, not to think about how to do it more adjustment to attract customers. In fact, we all have plenty of time to the manager and staff to change the current display, even a little change, can also bring new move to the customer. For display and exhibition display is for selling goods in the right place to, so the starting point of all display is to sell goods, rather than pursue the display itself. Starting from this point, we should display is the maximum showed the goods to the customer, for customers to create a easy, easy, easy to buy shopping environment. And now we have seen such problems: 1, the goods keep out each other, not obvious. 2, the tile's goods are vertical display, ignoring the commodity characteristics. 3 and there is no display, merchandise, shortage and no sign. 4, key items on display in a closed cabinet, gold position not matching with the location of goods on display. There is no collateral between 5, commodity. For these reasons, so even if your display is very neat, clean, do a lot of pile head, but for the sales promotion effect is bad, the reason is that you ignore the display purpose: easy, easy, easy to buy! Beautiful not display some manager or assistant think, put the goods on display, beautiful can attract customers attention, attract the customers attention naturally promote the customers to buy goods, increase sales. Actually, this is a myth. Is not simple to store displays how to become more beautiful. Like, I can do a shop window is very beautiful, very attractive, so much so that the people are attracted to the street, but the window without its thematic, no theme and store display, not linked with goods. Let him only see the customers you Windows, without excitation they want to buy, the feeling of being into the supermarket to see. Like to see a pair of very nice picture, just admire how good painting, and have no desire to want to have it. To good effect, the goods will put into the shape of a flower, although this is very good, but it is in violation of the principle of the basis of display: easy to take easy to take and to maximize the display to the customer. Do you think the display will give customers a feeling of fresh, curious? 不! 不! 不! But such display, can let the customer to go to destruction, reducing the goods and customer contact, also cannot very good commodity is straightforward to put in front of the customer. The ultimate purpose of so beautiful is not displayed. Display is used to increase sales, reduce inventory! The majority of customers to the supermarket to buy goods just be attracted or like to impulse buying. So, when we display, want more attention from the reality, embarks from the sales. Think we said display display is the only important factor for sales is to promote the role of, but not equal to display is the only key, the only important factor. Some manager may have too big expectations on display, may spend big price to exhibition, found that sales did not look forward to the kind of effect, and cause disappointment for display, so as to give up on display. Display is based on commodity, price, service and our competitors highly homogeneous, several links with the interlocking.
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