If you want your stationery store to be distinctive, how should you work on the overall color of the store in addition to the products?

u003cpu003eu003c/pu003eu003cpu003eu003c/pu003eu003cpu003eI am a new stationery newcomer who just joined the trade. I didn’t know anything before joining the trade, and I had no experience in opening a store. Because there is not a decent stationery store around our community, children have to travel long distances to buy stationery before going to school. Discuss whether to open a stationery store with my daughter-in-law, and the daughter-in-law immediately became energetic (because she loved visiting stationery stores since she was a child). It's convenient to pick up and drop off children from home, and you don't have to go to work every day in traffic jams, and you can go to the stationery store every day. In this way, we started the site selection, looked for the purchase channels, and it took a week from the decoration to the opening of the door and finally completed it on Christmas Eve. u003c/pu003eu003cpu003eFor the stationery shop business, we have stepped in since we started as a layman. Since opening the store for more than 5 months, we have gone from a pure love of stationery to start researching, studying the different qualities of stationery, adapting to the targets, the characteristics of the target customer group, and the shortcomings of different types of stationery, and what are the disadvantages caused by these shortcomings Minimize... For the management of stationery and stationery stores, we have put a lot of effort into the management of stationery and stationery stores. The articles and the information brought to us by our colleagues are the homework we must learn every day. In addition, we learn from colleagues with good relationships Consult, inspect several major stationery wholesale markets, and even go abroad to inspect a few foreign brands with larger domestic sales. u003c/pu003eu003cpu003eu003c/pu003eu003cpu003eWe are constantly learning, we are also constantly reflecting, reflecting on our thinking, and reflecting on the detours we took. In the continuous learning process, we realized that the biggest detour we have taken so far is not the stationery itself, but the color and decoration style of the stationery store. u003c/pu003eu003cpu003eDue to the rush to open the store and no experience, we chose a standard container that directly adapts to the morning light. The advantage is that you don’t need to design it yourself. The container is placed in the store for 4 or 5 days from ordering to delivery, saving Heart! But when you put it on, you start to discover the problem. White walls, white tops, white tiled floors, white lights, and a cabinet with white and a little red. It is called a monotonous, in addition to monotonous, it also feels a bit cold. So apart from anything else, my friend invited a painter who specializes in wall painting in Shangri-La, and took advantage of the time when people came back to visit relatives. It took three overnights to work overtime to paint the wall above the container, which made the store have These vivid elements. u003c/pu003eu003cpu003eu003c/pu003eu003cpu003eAs the variety of goods increases, we find that the same things are displayed in the middlemen. They are very sensible, and people will have the desire to buy when they see it. Put it in the store and it won't be upscale. Through constant comparison and observation, we found the problem. In addition to the difference between containers, the overall color of the store also has a considerable impact on the presentation of the goods. u003c/pu003eu003cpu003eCurrently, the more popular Muji style is a good example. If you put non-printed things on Chenguang's white-bottomed containers, and the shop uses traditional white walls and incandescent lamps, it will immediately drop a few grades. If you switch to a warm light spotlight, even if it is a traditional morning light container, the feeling is immediately different. If you switch to a wood grain warm color container, the goods will feel very good. u003c/pu003eu003cpu003eWood grain color containers, warm color spotlights, and slightly modified walls, it feels friendly and comfortable. If the layout and furnishings are reasonable and the result is twice the result, the store can easily be made Your own style, on the contrary, will get twice the result with half the effort. And we belong to the category of getting twice the result with half the effort. u003c/pu003eu003cpu003eMore than 5 months after opening the store, I may have to change the lights and the work of the container. Think about it, I am also drunk, not to mention burning money, it takes time and effort! But don't change it, the shop feels like an ordinary stationery shop, without its own characteristics, and there is no competitiveness at all. The goods are carefully selected good goods, but they are not worthy of the good goods! u003c/pu003eu003cpu003eu003c/pu003eu003cpu003eLook at the stores shared in the group, and even compare the containers peddled on Taobao with our containers. We can all appreciate the color of the store and the color of the container. Characteristics and importance of store management. Therefore, if you want your store to be distinctive, it is necessary to work on the overall color of the store in addition to the product itself. I hope you can communicate more and make progress together! u003c/pu003eu003cpu003eu003c/pu003e