Over the next five years, consumers three big expectations

The biggest change is catering to the convenience of the lazy retail demand, but this is not the nature of retail. In a large population and limited land resources, appropriate limits should be placed on 'convenience', improve the effectiveness of public resource utilization, the more do 'whirlpool at no cost'. Digital service industry has universal digital transformation development trend. Digital service is to make consumers get beyond the expectations of service. In the age of 3 t, the retailer can obtain consumer information is more and more refined, can do more for consumers through digital services. Develop a lot of own-brand products, four types of private brands on quality and consumption experience, it is better to supplier branded goods. Do free brand more should stick to the following kinds of logic: ( 1) The same quality, lower prices, consumers from the price, the same quality, lower prices, is one of the reasons for consumers to choose their own brand goods. But do not own brand dominant logic low. （ 2) Endorsement of origin: a lot of high quality agricultural products of origin, the consumer this distinction, if can be the direct for large retailers, with retail brand endorsement, can get the trust of the consumers. （ 3) Quality improvement: including internal quality improvement and the external quality improvement. Packaging improvements is an important way to develop own-brand products. （ 4) Logic: the unique product price meet the quality demands, at the same time is not very expensive. （ 5) No new category of innovation category: to develop suppliers. The development of own-brand products should also develop new products consumers attention. Retail new age four pit new age of four, respectively is: the regulation of the pit, pit of talent, goods of the pit, the pit of wealth. Store, personnel and goods can't keep up with, resulting in a decline in customer experience and operating performance drop, make financial situation appear serious problems, so that investors lose patience and confidence. Do retail services, to follow the law of demand, service law, economic law. The future retail should rely on technology and the enthusiasm of the staff, with high quality products and good services, enhance consumer trust of retail brand, let digital can often surprise to bring customers beyond expectations.