Questions about supermarket shelves display _ 【 Hshelf shelf 】

Why small shelves hide big secret, supermarket shelves of goods position put is one of the sales of the commodity, in recent years, each big businesses are in conducting channel war, terminal race, are actually competing for the limited shelf terminal resources. Supermarket shelves according to the different layer number of custom goods but also different, generally there are 6, 7 layer, from the number 3, 4 layer is one of the largest shelf sales, especially the layer 3 shelves generally is one of the largest layer sales, because this layer shelves and consumers basic parallel to the line of sight, stretched out his hand, the most convenient for consumers choose. Each big businesses also tend to head for the several layers of shelves. According to the height of the display shelves, the shelves can be divided into three parts: the middle layer is accessible to the most highly for the consumer, the male is 70 cm - For 60 cm - 160 cm, female 150 cm, says that the height of gold position, commonly used to display the main commodities or company interested in promoting; The easier it is to see, to get the goods, of course, is also a higher commodity supermarket profits! On the second layer, the lower high, consumers can get the upper male is 160 cm, — 180 cm and 150 cm in women - Male is 40 cm - 170 cm, the lower — 70 cm, female is 30 cm - 60 cm, main products are commonly used to display time, one time below knee bend to customer to get goods, so the upper is relatively bad, both compared to the upper than the lower edge, so the display will be larger proportion; Finally, hand on the bottom is not easy to get on the height of the upper male is 180 cm, female is 170 cm, usually used to display low margin, complementary and reflects the quantity of goods, the top also can have some color correction and decoration display, can attract consumer attention; In general, near the entrance to the place, put more are meager profit but high turnover, buy the goods of high frequency, to lure you into the door, such as books, slippers, towels, etc. , and valuable goods such as alcohol, tobacco, generally in the middle of the supermarket after partial area. In terms of consumer psychology, the supermarket, people always think in front of the general goods, inside there are better, so at the end of the day to buy more more often. General supermarkets, at 8:30 to 10:30, supermarket will have 20% of customers a day, which is nearly ninety percent of the elderly. 18:00 to 20:00 will usher in a day shopping, the highest peak of 50% customers will choose this time into the store shopping, most of them are busy for a day, an office worker. Supermarket shopping channels generally wide and straight, this is as much as possible in order to extend the consumers in the supermarket, 'stranded' time, avoid them from the shortcut to the checkout and exports. Supermarkets are people are used to shopping, with the right hand will want to sell and high profit goods, on the shopping channel or the right side of the shelves, customers, will be aroused the desire to buy goods from some of you don't need, thus increasing the commodity purchase rate. Relevant article recommended supermarket shelves display and classification of the kinds of supermarket shelves and related products why use a supermarket shelves?
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