Recently years, shopping in person is much different than it has ever been before. Now that customers have experienced the convenience of online shopping, the way that people visit traditional retail shops is changing. With the rise of e-commerce and connected lifestyles in today’s world, retailers are increasingly putting effort into finding inventive ways to engage with consumers during their visit to brick-and-mortar stores. Shop fittings are still a functional necessity for any store.

The traditional retail store model has been receiving a makeover in recent years. As consumers increasingly want a shopping experience, retailers are ditching their old method of packing as much product onto shelves as possible and are instead looking for innovative and engaging ways to display their merchandise. People like to see, touch, and explore things before they buy them. If you keep everything under lock and key, it’s going to turn people away. Interactive retail store displays allow consumers to fully experience a product before purchasing, giving brick and mortar stores a much-needed advantage over online stores.

Simply put, the more of a customer’s senses you can engage, the more likely you are to make a sale. Being able to touch, feel, and try out your products influences a customer’s decision of whether or not to make a purchase. And this interaction still benefits you even if it doesn’t lead to a sale because it is a positive experience for the customer. They were able to make an informed decision, which makes them more likely to shop there again as they will feel confident in their purchases.

There are many ways to make your retail displays interactive. You can have samples of the product available for customers to try, or create a demonstration so they can see how the product works. You can include signage that answers frequently asked questions or tips on how to get the most from the product. Interactive retail store displays can also use directional scent and audio to steer customers to your display. Touch screens and media players are a great way to let customers explore all of your product’s uses, benefits, and options.

As the leading shelving manufacturer in Eastern China, having 20 years’ experience in shopfitting area, HShelf’s skilled professionals can help you find the most suitable retail display solutions to your stores.

engineer@Hshelf.com