Several ways to display goods on drugstore shelves

u003cpu003eDrugstore shelves, drug shelves, and cosmeceutical shelves As products become more abundant, the advantages of pharmacy shelves resources will further emerge. Then, as a pharmacy, it should attach great importance to and give full play to its effects. The display of products in pharmacies and inductive supermarkets have their own special characteristics. Inductive supermarkets can display products of different types as neighbors, and the method of product display is to adopt the 'seamless' criterion. However, pharmacies must ensure the safety of medicines because of the clearly stipulated 'four-division' standard by the National Drug Administration and because of the exceptional therapeutic effects of medicines. In order to prevent customers from taking the wrong medicine or employees sending the wrong medicine, medicines usually adopt the 'sewn' display guideline. Product display features in pharmacies 1. 'Four-separated' display features: drugs and non-drugs are strictly separated, prescription drugs and non-prescription drugs are strictly separated, internal and external drugs are strictly separated, and scented drugs are strictly separated from common drugs. On this basis, it is necessary to focus on 'prescription drugs' and 'flavored drugs'. 2 'Systematic' furnishing features: under the guidance of the 'four divisions' guidelines, the furnishings of drugs must be based on the division of the human anatomical system, such as respiratory system drugs, digestive system drugs, urinary system drugs, and cardiovascular and cerebrovascular systems. Medication and so on. 3 'Non-drug' furnishing features: Non-drug furnishings are classified and arranged according to medical equipment, health care products, food, Et chemicals, disinfection products, cosmetics, family planning products and other health-related commodities. 4. Features of 'sewn' furnishings: The so-called 'sewn' means that the drug furnishings of open-shelf pharmacies cannot be like general supermarkets. The products are completely seamless, and there is a certain gap between the required drugs and the drugs. The main purpose is to facilitate the purchase of customers. However, non-pharmaceuticals can also adopt 'seamless' furnishings. 5. The difference of packaging standards: the same effect drugs, due to different dosage forms (tablets, pills, liquids, etc.), are packaged in bottles (square bottles, round bottles, flat bottles), cartons, pots, etc. , Resulting in a big difference in packaging standards. The type or appearance of the category is particularly important when displaying. The effect of the drugstore shelf 1. The effect on the supplier The so-called 'winning at the terminal' includes the meaning of 'winning at the shelf'. Surrounding the planning of the outer packaging of medicines and health products, manufacturers have tried every means to make the outer packaging standards show a fierce visual impact, and the intention is also to seize the resources of the drugstore shelf. Because the area, size, and quantity of the product display have a different attraction to customers, and then affect the sales volume of their products, the surface of the investment to buy the display may be overwhelming. 2. A category figure with outstanding effects on pharmacies. For example, customers’ target categories should have better display positions and larger display space. Build a pharmacy image. The scientificity and rationalization of commodity furnishings not only represent the operational level of pharmacies, but artistic and personalized furnishings are also the main methods of direct communication with customers. Including the level of shelves, channel planning, decoration and product display methods, all represent the image of the pharmacy, and it is also to invent a personalized shopping environment for customers. Speed u200bu200bup merchandise sales. Some materials indicate that in open-shelf supermarkets, 80% of the products are sold on the shelves, and about 80% of the products are 'excited' purchases by customers. Although medicines are exceptional commodities, their share of exciting purchases may be smaller than this number, but their effects cannot be ignored. This is also the reason why the sales of pharmacies with equal planning, open shelves and closed sales, are not the same as larger. The elements of the furnishings of the commodities mentioned above are about the importance of shelves and furnishings in pharmacies. As the products become more abundant, the advantages of shelf resources in pharmacies will further emerge. Then, as a pharmacy, it should attach great importance to and give full play to its effects. When pharmacies used to display their products, they mainly relied on their own experience and love to display products. They were more sophisticated and artistic, but most of them did not use the data and categories of the relevant products as the basis for the display of products. Usually the packaging size or packaging color empirical display is the main focus. In the product display of category management, although the size, color and beauty of the product must be considered, the first thing to consider should be the sales data of the product and the category characters. This is the so-called 'fair shelf display criterionThe main purpose of fair shelf display is to reduce out-of-stocks, reduce replenishment and reduce costs. In the display of products on the shelves of pharmacies, the '3AS' criteria must also be followed, that is, easy to see, easy to choose, and easy to find. The best display position of the product is the horizontal position of the customer's vision, usually 80-160cm above the ground is the gold display position.
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