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High-End Retail Shelving Solutions

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Shelves manufacturer analysis on the technique of how to layout the supermarket shelves

by:Hshelf     2020-11-11
First of all, on the space allocation, supermarket shelves design should be based on the principle of increasing traffic as far as possible, separate two area as far as possible to attract customers, arrange other areas between the two regions, such as the traditional bread in fresh food and fast food consumption among such as milk. Second, the supermarket USES at present commonly used display shelves ( 165-250 cm tall, 90-200 cm long) , this shelf is in the best display section on segment and middle grade between display this paragraph is known as the gold line, is the layer 2 and layer 3 shelves, is the most easy to see eyes, hands, the easiest way to get the goods display position. This position are commonly used to display high profit products, own-brand products, exclusive agent or distribution of goods. The other two paragraph a display, the top usually display need to recommend commodities, commodity is usually lower sales cycle into recession. Longitudinally display series products, due to the line of sight of people to move up and down when the Angle of 25 °, customers from the shelves of 30 to 50 cm distance, you can clearly see that 1 to 5 layer shelf display of goods. And when people line of sight lateral movement, the Angle is 50 °, when customers in shelves from 30 to 50 cm distance when choosing goods, see only the horizontal display merchandise within 1 meter distance. Two kinds of display and sales effect resulted from different, longitudinal display can make the customer be clear at a glance. 3, because many items, traffic, commodity put, display shelf, there is rule. All the goods display nothing more than a word 'yi', the supermarket staff should go cargo, high brand awareness of commodities as well as the promotion is put in a conspicuous position and is accessible to the customer on the shelf. 4, appropriate interval time adjust the placement of the shelves. From the point of view of the customer, commodity display relatively fixed, return to the supermarket, reduces the time to search for goods. But from a market perspective, long-term fixed shelf, easy to lose the customer to the attention of other items, and produce a feeling of old inflexible. So after a period of time is put in the commodity, adjust the shelf, make customers to search for the required items, are drawn to the other items at the same time, the change in stores have the feeling that find everything new and fresh. But supermarket shelves should not be too frequent change, otherwise it will cause customers resentment, that stores the lack of scientific management, chaos, and jars of psychology. So the supermarket shelves generally choose a change in a year. Part in the end, to attract consumer groups to the supermarket I don't know what to buy, the supermarket staff should have the consciousness to counter unit, the relevant goods supply cabinet, such as women and children supplies cabinets, children WanJuGui Settings, adjacent to consumers indicated that attract the attention of consumers, to induce the purchase.
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