Stunned, the original checkout there was so much role _ 【 Hshelf shelf 】

In shopping centers such as carrefour, wal-mart, and in the watsons, mannings store, or even in convenience stores, grocery, we will deal with the cashier, and found the role and function of the register is differ, most of the time, we can conveniently near the checkout counter or impulse shopping, such as chewing gum, chocolate, biscuits, drinks, batteries, etc. , as for the infant child shop, we found that such as steamed bun/cookies/GuoTiao display and put, or other commodities such as immune milk, wet wipes, so why put? The register what else can I do? We are really ready? First of all, we think, the cashier is important? This, no doubt, only reinforced this importance. Almost all the customers to the cashier at the counter. This is the most core, the most basic functions, it also determines the cashier have traffic advantage, since have traffic, you can play a propaganda effect, also can try cashing, such as promoting shopping, as retail, for store managers, there are too many worthy of study. In Asia's largest health and beauty retailer a. s. Watson ( Total> 12000 retail stores, within the territory of the People's Republic of China> 2000 retail stores) As an example, Watson is attaches great importance to the cashier this detail, and has experienced three changes: the first is the checkout counter in a shop inside the most; The second is the checkout counter in a store entrance near the wall; Third the need find type display, put the checkout counter in a shop in the middle of the position ( The location of the shops in the waist line after partial) , customer stand at the main entrance, the line of sight can definitely see the cashier, the cashier noodles wide, revolves around cashier many matching set ( Including the props and goods) Comes with a lot of words, the cashier. It's enough to see the importance of the cash register. Second, we look at the cash register can do? A, this is the most basic function of cashier, complete customer shopping closed loop, namely, invoicing, delivery, store, need to make the customer feel convenient, comfortable, brand impact, both good business line feeling, without waiting for, let a person worry. Second, display the cashier mesa, positive, behind the wall, near the checkout counter 1 m, can try different display effect. 1, the top of the table, put the three-dimensional frame, middle square box products such as cookies, meat, rice, GuoTiao, etc; Or directly put the canned products such as milk powder, immune milk, protein powder, steamed buns, etc. ; 2, positive: put/suspension biscuits, puree, soap, talcum powder, etc. 3, behind the wall: member of high-end products, promotional gifts, gift bag, best-selling products such as 4, near the checkout counter: put a small pile head, etc. Of special note is, the inside many display products are involved, is just advice, and must pay attention to the display principles, such as simple, atmosphere, focus, and consistency of color, should not be piled up too many products, at the same time as much as possible according to to achieve the display effect to design the checkout counter. Told three, and completes the promotion propaganda checkout, advertising, distributing pamphlets, propaganda folding etc. Good location, such as a table top or positive ads, the KT board behind the counter or pictorial, stores brochures, promotion, DM single, behind the cash register into TV wall, etc. Larger stores, the cashier is control sound, good place to store/products/promotion. Four, promotion promotion of new products listed near the checkout counter display, promotion promotion, the clerk words art promotion, etc. ; WeChat member of transformation, qr code attention WeChat ID, sweep the yard prize, member specials, etc. ; Or told, on the basis of set card to make the customer feel the presence of product to the greatest extent. Five, selling goods sell piled mountain, one of the display is for sale, such as small food, lower prices, the main products, etc. , can also use the register do sales concluded, such as customers hesitate to a product, you just say ok, then I suggest you buy 2 listen/box, the cashier is over there, I take you past my bill. Find zero, or in the customer paid the cashier to highlight the product promotion or small food, it's good to round off, don't change, or just have a activity, can discount, or just can buy. Must not ignore the register place small food sales, but 40% of the small food sales, even more than half. Above the checkout counter display, look for a friend, which is the cash register, is the small food main display ah, opens the imagination. Six, inventory the register set well, behind the wall under the cabinet, the cashier cabinet below can be used as a small product inventory area, a functional use, also can be used as a storage bag, put the safety of mobile phones. Seven, rest, communicate the cashier put benches, in a little bit when leisure, can also convenient customer rest, communication, communication with customers, customers better stagnation in the checkout, increase the likelihood of clinch a deal. Eight, service as the customer information registration point, convenient follow-up maintenance; As customer package, promotional gifts, etc, to receive points; As after-sales services have some doubts about products, customers find stores, the first time will give preference to employees, or the cash register, here after processing can be done, such as shoe repair, etc. Larger customer complaint, the customer is large, do not handle at the checkout counter. Again, the selecting principle of the counter display/selling goods? Suggested that display high gross margin, quick turnaround, randomness consumption or focus on the promotion of goods,