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Supermarket shelves gold range: 1. 5 - 1. 8 m goods sell best _ 【 Hshelf shelf 】

by:Hshelf     2020-07-03
'Supermarket shelves put they rhyme, quick put in front of the expired, fresh goods to hide behind, the cheapest' under the shelf. Recently, revealed a supermarket goods put inside the weibo trigger netizens. The reporter visited Qingdao each big supermarket found that 'fresh' closer to the date of production of goods is put in the secret or not easy to take place. Visit: inside the supermarket fresh item hidden deep inside the shelf area is put in a large supermarket of instant noodles, the unity of the production date will be September 5 old pickled vegetable is put in front, behind this kind of instant noodles, in turn, is putting on September 22, October 26, the production with the product; Area is put in the snacks, reporter discovery, May 1 nissan full card crystal jujube in the customer within reach, and the production date is on May 28, with product, is hidden in the deepest shelves. In Hong Kong in the supermarket on the road, the reporter found that in addition to the items placed on the shelves have this rule, stacked on the ground in the mall containing milk have the same rule. Valuable in yili milk put area, reporter discovery, production date is on September 26, the product of the outside piece, on the top, the below is put on production date is on October 14, with the product. Reporter found in the visit, in addition to food, drinks, condiments, frozen food supermarket when put in, all in accordance with the first factory products in the front, the factory products are hidden in the final of the principle of after. 'So I put have formed a habit. 'Wang told reporters in a supermarket, specific why put oneself also is not very clear. Consumer: pay attention to the date of production used to take the lateral goods in a supermarket to buy yogurt Ms. Sun told reporters that his long before they have found that the supermarket has put the rule, so when buy, will generally pay attention to than the production date, pick shelves inside the freshest products. While ms zhang said she has heard of this before, but when choosing goods, or choose the most easy to take outside products, 'probably already form habits. 'Zhang told reporters that if the products within the shelf life, outside themselves generally do not deliberately looking for shelves at the back of the product. Expert: goods has exquisite gold place goods 'most popular' weibo in addition to the fact 'after' old former new, also broke the cheap items will be put under the shelf, to the line of sight with the height of the commodities are often higher profits. In carrefour supermarket, the reporter found similar phenomenon. In yogurt cold storage rack, reporter discovery, a model of 12. 8 yuan of yili milk is put in the position of the eye level with people, and in the following, in turn, put a price for 9. 6 and 9 yuan. 5 yuan of two yogurt. Reporters on the issue of Qingdao university of science and technology is engaged in the marketing research Bai Xiaobin teacher, white teacher tells a reporter, seemingly random shelf display position, in fact, from the marketing point of view, is to have cultured. 'When put in the goods in the stores, mainly consider the height of the shelves, the goods of partition, several factors such as passenger flow channels. 'The white teacher says, shelf (in the middle of From the 155 cm - Between 180 cm) Part of the parallel to the line of sight with people for goods put gold position, the position best selling and buying the highest frequency. Sales better items tend to keep in the middle of the shelf, sales nearly or purchase of lower frequency, usually on the top or bottom of the shelf. 'For large shopping malls, can also according to the product's sales and purchase frequency dividing floors, in general, the higher the sales floor is lower'. Relevant article recommended small supermarket shelves put the four skills in 2019 supermarket shelves display adjustment strategy, help you sales doubled. Small supermarket shelves display skills and strategy research
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