Supermarket shelves in mystery

Supermarket shopping every day, but do you know the supermarket goods put mystery? The other day a supermarket shelves marketing insider news aroused the concern of the little friends, so he went to a supermarket into the mystery. First enter the supermarket, you can see all the different kinds of signpost information, according to signpost believe I came to the commodities area, you can find toiletries in commodity area neatly placed on supermarket shelves. By observed however so: quick expired put front, the most fresh goods 'buried' in the back, the cheapest under the shelf, to the line of sight with the height of the commodities are often larger profits. I found the food area: dairy products, such as the easy rotten food put is in accordance with the 'production date more against the former is more on' put on supermarket shelves. Seize the consumer's psychology - this is the supermarket - Consumers only pay attention to whether the food in the warranty period, will not deliberately looking for production date back the latest food. All income: 'the supermarket shelves display seemingly casual, actually from the marketing point of view, is to have cultured. According to the viewing habits of the people and the convenience of taking and shelf space can be divided into, in the three different grade. The middle is gold position, most likely to be seen, and take in smart easy to give directions, poor under section position. So the supermarket most used to show the gold of eye position shelves display high-margin products, exclusive agency, or distribution of goods, a large quantity of high-profile shipment of goods, the top usually display need to recommend commodities, lower level is often is the goods sales cycle into recession.
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