Supermarket shelves is divided into five levels of the concept

the concept of supermarket shelves is divided into five levels:

1, the first point: supermarket shelves core interest level.

refers to the supermarket shelves can provide basic utility or benefit to consumers, are consumers really want to buy the basic utility or profit.

2。 The second point: the supermarket shelves physical level.

supermarket shelves appeared in the market of the specific physical form, mainly in quality, features, designs, trademarks, packaging, etc. , is the material carrier of core interests.

3。 The third point: supermarket shelves expected levels.

is the customer before buy supermarket shelves in the quality of purchased supermarket shelves, use convenience, characteristics of expectations.

4。 Fourth: supermarket shelves extend level.

means the buyer provided by the supermarket shelves of the producers or sellers have the supermarket shelves level of demand, mainly is to help users to better use core interests and services.

5。 Fifth: potential supermarket shelves.

is outside the extension of supermarket shelves level provided by the enterprise can meet the customer potential demand levels of supermarket shelves, it mainly supermarket shelves of a value-added services.

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