Supermarket shelves should be on how to set

supermarket shelves put principle

1, because the supermarket sells many kinds of goods, traffic, how to display how to put, shelves of goods regularly. All the goods display nothing more than a word 'yi', the supermarket staff should be large quantities to walk, high brand awareness of commodities as well as the promotion is put at a conspicuous position and is accessible to the customer on the shelf. Combination marketing

part 2, to attract consumer groups to the supermarket I don't know what to buy, the supermarket staff should have the consciousness to the relevant goods ark combination marketing, supply cabinet, such as women and children supplies cabinets, children WanJuGui on adjacent, attract the attention of consumers, induce its clinch a deal.

spacing principle

3, on the space allocation, the supermarket of the design should be based on the principle of increasing traffic as far as possible, separate two area as far as possible to attract customers, arrange other areas between the two regions, such as the traditional bread in fresh food and fast food consumption among such as milk, can slow the pressure of the humans gathered. Principle of

update

4, appropriate interval time to adjust the placement of the shelf. From the point of view of the customer, commodity display relatively fixed, return to the supermarket, reduces the time to search for goods. But from a market perspective, long-term fixed shelf, easy to lose the customer to the attention of other items, and produce a feeling of old inflexible. So appropriate innovation thus put in goods after a period of time, adjust the shelf, make customers to search for the required items, are drawn to the other items to the change of market at the same time the feeling that find everything new and fresh. But supermarket shelves should not be too frequent change, otherwise it will cause customers resentment, that stores the lack of scientific management, chaos, and jars of psychology. So the supermarket sales according to oneself change. Best principle

5, the supermarket using the current commonly used display shelves, 165-250 cm tall, 90-200 cm long) , this shelf is in the best display section on between segment and middle grade, this paragraph is known as the displays good line, is the layer 2 and layer 3 shelves, is the most easy to see eyes, hands, the easiest way to get the goods display position. This position are commonly used to display high profit products, own-brand products, exclusive agent or distribution of goods. The other two paragraph a display, the top usually display need to recommend commodities, commodity is usually lower sales cycle into recession.

shelf displays to follow two principles:

'although principle' : the three groups of double-sided shelves, side two groups of side frame, is conducive to the whole display effect and the whole passage be clear at a glance.

'vertical' principle: the surrounding of single back frame, double sided shelves among, is beneficial to make full use of space, and fast and convenient to choose goods, the overall effect is best.

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