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What are the basic factors fresh supermarket shelves display layout

by:Hshelf     2020-09-08
1 supermarket, supermarket scale positioning forms selection and orientation of size directly affect the fresh area size, include: function, area, equipment, personnel and investment, and compares scale under different formats and fresh area below. Case: supermarket scale positioning compared with fresh area scale supermarket type list of fresh area area proportion standard 1000 - food supermarkets 30% to 1500 square meters 3000-40% of the large-scale comprehensive supermarket About 25% of 5000 square meters large comprehensive supermarket around 20% more than 8000 square meters note: 1, fresh areas including raw processing zone and shelf area of commodity sales areas. 2, large supermarket to live fresh areas in 2500 - more About 3000 square meters 1, meat department: meat products belong to the customers to buy purpose very strong commodity categories, mainland customers into the store to buy meat and meat products, the largest proportion of sales is also a trend of increasing. So in fresh area layout design, there are several more consideration, 1) Container display set up along the wall for meat processing arrangements between; ( 2) Was used to the best of magnet products, transfer the customers to sell the field walk; ( 3) Field cut sales effect is superior to the packaging sales, when sales peak packaging sales is an important form of supplementary. 2, department of aquatic products: ( 1) In the central of fresh area, more in the mall and semi-finished products cooked food and all kinds of fresh seafood dry set sales ( 2) Fresh supermarket shelves of goods on display are arranged along the wall, based on the principle of separate raw cooked, adjacent location arrangement with meat and vegetables and fruits. 3, fruits and vegetables: fresh fruits and vegetables is a key project in most housewives food procurement budget, from almost 70% above is planning to buy. Due to the seasonal goods, colourful, is also on the color sense is able to capture the customer's fresh department, and has stronger came to buy meat products, so there are several position arrangement consideration ( 1) Considered as a magnet commodity, transfer the customer in the walk of ( 2) Arranged in the supermarket to live fresh area or the entrance of the supermarket, attract customers into the store ( 3) With meat, adjacent to encourage relevance to buy
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