What are the store display way? _【 Hshelf shelf 】

1, 1) primary guidelines Display is neat, clean, neat and guaranteed by without damage; To ensure that the shelves clean, without damage, no rust, etc. ; Ensure the neatness of the price, clean and without damage; Ensure help pin product ( Such as shelves stick, POP, and card, etc. ) Neat, clean and without damage. 2) Timely changing damaged products damaged products won't generate sales, but also affect the enterprise and brand image, must be timely exchange. 3) Trademark outwards product label must be the same positive towards consumers, products are not flat, do not have, do not stand, to achieve uniform, beautiful and eye-catching display effect. 4) Under the small, the light under heavy is heavy, large, in the following goods, small, light products in the above. This center of gravity in the next, is the need of safety, convenient for consumers to take, also accord with the aesthetic habits of people. But sometimes in order to promote image will put large packaging products such as necessities, such as gift box on the top of the shelf. Other such as shelf is too high ( Such as 2 meters) , the top shelves actually only propaganda effect, can use carton, bag take position, display image. 5) Improve predecessors first out elder first out warehouse management is the basic law, have the concept in business super shelves, according to the production date will be the factory products in the outermost, recently the factory products inside, avoid spot on the product. 2, intermediate guide rule 1) The price marked price labeled correctly, clear, eye-catching. Can be compared with similar products price, increase product display posters effect. When using promotion, sales promotion price tickets must be clearly marked the original price, the current price and price. At any time shall not be made the following five kinds of error: can't find the price; Price identification error; Price dislocation logo placement; The old and new price tickets overlap; Promotion zone price tickets do not agree with normal shelf price tickets price. 2) Full display to make their goods with display stand, fullness to the commodity display and visibility. As the saying goes 'sell goods piled mountain', the consumer is generally thought that the goods must be the best selling goods, fresh, and can prevent position are covered with competing goods. When the shelf inventory is not enough to full display, to move forward at the back of the product, actually goods is not enough, also want to use, handbags and other fill row of empty containers. Tally clerk to timely statistical shelves enters sells saves the flow, timely order, ensure the safety of the shelf inventory, it is forbidden to break goods phenomenon. But plump and not on the shelf display displays the more the better, in fact in the guarantee and keep goods shelves to display the full conditions, pressure goods less is not a bad thing. 3) Color contrast glamorous unified products ( Packaging color is the same) Together form the 'patch' display effect, unified color is different 'patch' separately, as far as possible let customers more easy to distinguish, to achieve the effect of bulge shows. 4) Comfortable it is the best location for best selling products on the shelves, the best position is sales per unit area ( Ping effect) Largest position, such as shelf area flow into 1/4 to 1/2 place before and at eye level between the height and the pickup line height ( 1. 2 m ~ 1. 45 meters) between You should put selling product. 5) Display area is the largest commodity as far as possible to occupy more space, are exhibited in item ( SKU) To ensure that at least 20 cm width. How big of the display area of sales, catch consumers 'eyeball' is the first step of impulsive purchase, only has compared to the competitive brand occupy more shelf space, have more sales opportunities. 6) Adjacent to the main competing goods display area and main competitive brands together, star product and its main products are put together, highlight product features. Have you noticed there is coke will have probably Pepsi? Remember the old adage 'birds of a feather flock together, birds of a feather flock together', often with what product of your product, for a long time since consumers will think this is a kind of product, at the same time, the consumer groups of your main competitor is your target customer base, you can borrow competing goods appeal for you to attract customers, again through the sales staff and promoting successful flow interception latent customer. 3, advanced guiding rule 1) A centralized concentrated display items including brand focus and concentration. Brand concentration is to point to in a display form focused brand of all products of the company as far as possible, and the deputy brand concentration of all products, product concentration is refers to different deputy brand products respectively according to different specifications ( Packing form, weight) Concentration, different tastes. Obvious, the product more easily concentrated verve, display result is raised. 2) Bump display key item must be placed in the raised position, keep the optimal sequence, the biggest row of arrangement, do priorities, manifests the product of the primary and secondary structure, make the customer be clear at a glance. Due to key products can be on behalf of the company good market image of the product, and the best sales of the product, should be more to the consumer. 3) Vertical vertical can be divided into vertical display completely and departments are vertical display. Vertical display completely refers to a product or a brand product from the vertical to the bottom of the upper shelves; Department of vertical display refers to a product or a brand according to block vertical put, only continuous layers of row of shelves in the department. As much as possible in the actual manipulation of vertical layout arrangement according to the department of main shelf display, ensure the vertical display, brand first, then both the packaging color ( Taste) And packaging specifications.
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