【 Collection 】 Convenience store, supermarket shelves display adjustment steps _ 【 Hshelf shelf 】

Convenience store, supermarket shelves is very important in our store display area, also is the focus of the displayed image display, at the same time a convenience store, supermarket shelves display can reflect the situation of: 1, convenience store, supermarket goods structure condition. Main categories of 2, convenience stores, supermarkets and brands. 3, categories of goods brand, and the contribution of item. 4, the local customer spending habits. 5, convenience store, supermarket goods ABC classification. So how to effectively use shelf ready to convenience stores, supermarkets, commodity display, to maximize the item's contribution to their value and can be adjusted according to actual situation it is very important. Here is a brief analysis of the main steps of the adjustment of the supermarket shelves display and key points, we in small classes, for example: 1, the first statistical categories in each category of the supermarket shelves display structure, can be computer-generated hand-painted, mainly including small class shelves display area, layer number of shelves, each item's location, possession of the row of each item number, each item commodity code, after the completion of the detailed check to avoid mistakes. Figure 2, through the statistics of hand-drawn or computer, in the background check each item sales ( Can according to the conditions of the query time length) , sales amount, gross margin, and marked on the drawing. 3, through the category of the back-end systems do query stage ( Small class) Item - sales analysis - - - - - - - - - - - - - - - - - - - - - - - - Commodities contribution analysis (ABC Need to do system reflect after monthly statement) And in annotating drawings marked on every item of the specific category ( Class A, class B and class C) 。 Figure 4, annotating hand drawn or computer according to the requirements of gold display check the item on display in the class of small ( High margin products display, product display location display position, necessities, obsolete goods display position, etc. ) Whether conform to the requirements. 5, to display the wrong item ( The contribution of item and display position discrepancy) Drawings, detailed indicate the specific location and the number of row of adjusted, at the same time, combining with the season, activities, such as brand, commodity packaging reality finally locate on display. 6, will eventually small goods shelf display layout perfect ( The work can be completed by computer, if not a skill can hand-painted effect) Detailed study, the relevant person in charge of organization, understand the specific meaning, prepare specific adjustment time and steps ( Advice from the start to carry out the category, head of the all-the-way tracking, learning) 。 7, according to the principle of who management, who is in charge of by department head and partition tally personnel to adjust. 8, one to three months after the adjustment, this kind of goods shelf area sales comparison, the effect is very obvious. Except the above steps to open new stores, because there is no convincing data in the short term. According to this adjustment, store shelves of goods on display in the private enterprises ( Small class) Gold exhibition location only about 45% of the small class class A goods, the remaining 55% of gold display position on display are all class B and class C items, while gold display position outside the area with about 55% of A kind of commodity, small class class A sales contribute to account for 75% in the category - - - - - - 80%, gross profit contribution to account for 65% - - - - - - 70%, in other words, if we put A goods display area and position of the 25% increase on the gold display area ( Because the goods in the structure of the category of different location, product packaging, brand display different requirements, so to achieve 70% gold position display A kind of commodity has very good) , on the premise of the passenger flow and the unit price remains the same, we can theory increases sales - 18% - - - - - - - - - - - - 20%, gross margin increase 16% - - - - - - - - - - - - 17% ( Not excluding item proportion of customer contact rate, small class area probability factors such as customers arrive, after excluding than theory growth Numbers) , thus it can be seen after data analysis, convenience store, supermarket shelves display adjustment is very important!
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