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What should pay attention to during the process of fresh convenience store business? Look at the three case inspired to you!

by:Hshelf     2020-10-29
Fresh convenience store has quietly occupied part of the community market, become indispensable to modern life consumption, many people only see fresh fruit industry market and profits, ignoring the successful business is not easy. Set up shop shelves today about the summary of three online experience, together to see business fresh convenience store in the process of what need to pay attention to. 1 case 1: what do you think of 'good place' really? Ms zhang is going to open a fresh convenience store, in a little visit to choose, take a fancy to a bit over the two village stores, ms zhang think rent cheap and good geographical location, is opened. Open a shop every turnover in one thousand so far, however, can barely keep not kui make state. Why is that? Because you choose to be a 'good' may not be good. Ms zhang has review the consciousness of storefront location, but implementation is too surface, only see around two village, rather than the actual situation of the community residents and consumption, also did not carefully ask why shops before businesses to hire, after all, seemingly 'good geographical position is extremely cheap rent must be a reason for that. Site selection should pay attention to? 1. Investigation in advance before the shop of the specific reasons, business is always bad shop, even though the rent cheap should not easily also. 2. Investigation of the surrounding community occupancy and actual residents, how much is to buy a house but not people, look at the window on the lights at night. 3. Consulting the surrounding community is old or new village, community than just buying cash-strapped new village, mostly old residents of community or demolition time has more spending power. 4. Visited the store business circle around, see have what types of stores, such as fresh fruit store how many, how far apart. 2 case 2: what do you think 'fresh' will have a good sales? Mr Wang elaborate fruit store opened, in order to let something shop looks rich, Mr. Wang on the first day of opening will purchase a large number of very fresh fruit, species diversity, and the proportion of imported fruit accounted for nearly half. However, as the guest enthusiasm, loss of fruit more, Mr Wang said: all day in very not easy to earn money on the lose of fruit! Why is that? Because 'fresh' win but 'cost-effective'. Mr Wang ignored the fresh fruits and vegetables product features - — Easy to loss, with no clear nearby residents consumption level and consumption habits, blindly purchase large quantities of fruit, which easy to deterioration of fruits and expensive imported fruits also many, once do not do sales promotion to stimulate consumption, will be difficult to sell, the plight of attrition rate greatly increased. We pay attention to purchase? 1. For the first time purchase of avoid by all means too much too miscellaneous. Backlog of fruits and vegetables too much easy to deterioration, loss too miscellaneous causes the customer choice difficult to give up to buy. 2. Demand is big and easy to prior purchasing more fruits and vegetables storage, such as banana apple. First through the 'test run' customer's spending power, gradually increasing imports of fruits and vegetables in the future. 3. Regularly purchase some low cost when seasonal fruits and vegetables as the window of the store products, reasonable prices to stimulate consumption. Just think around is given priority to with tenants community sell expensive imported fruits and vegetables, even fresh display again good again, also is bound to its 'high price'. 3 case 3: do you think of 'good day' really suitable for publicity? Fruit chan convenience store opening soon met National Day long vacation, she felt this was a good opportunity for handouts, expanding customers, to fill into a batch of fruit and dozens of fruit basket, also ready to roll up, write the festival on the day of the full reduction activity rules, ready to sell the next day. Let chan surprise, however, after a few days community was unusually cold and cheerless, the guest even more than usual. Why is that? Because of the 'festival' is not necessarily good 'promotion day'. Chan, a miscalculation start near the holiday promotion timing and consumer habits, National Day long vacation when outsiders choose home, local and select traveling, neighborhood leaves not a lot of people, traffic will naturally have gap with the expected. We pay attention to advertising? 1. Combined with the long holiday and short holiday people behavior is different, and consumers around the actual living habits, to determine when and how. 2. Fresh convenience stores have 'early' activities, such as fruit and fruit basket, is a good choice of holiday visit gifts, 1 - before the holiday 2 days begin to operate, can cater to customers needs more, more can stimulate the consumption. See here, do not know to have struck a chord with everyone? In fact, we often know the importance of shop 'investigation, location, location', but in the heart of the business process they easy to overlook, hope shelf share small make up of these three cases can give you some inspiration, help you convenience store fresh better business together! 【 Shelf. As a focus on brand shop service supplier of display props, the main products are the checkout counter, convenience stores, convenience stores double frame against the wall, fruits and vegetables, fruit and vegetable sales promotion and so on some fresh convenience store display shelf. Welcome to login shelves website or directly call unified national customer service hotline:
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