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Whether you’re opening up a new retail outlet or planning on overhauling the layout of an existing premises, you need to give thought towards choosing a shelving system that makes the most of your floor space while also looking good to customers. The gondola shelving system is perfect in this respect. Suitable for all types of stores, these shop fixtures offer maximum flexibility and can display a wide range of merchandise. Choosing the best gondola shelving for your store can be a thought-provoking process because there are so many types of gondolas available and a wide range of selectable options such as height, width, length, color, construction material and center wall configuration. When designing the space of your retail environment, be mindful of the placement and use of retail shelving. After all, your shelving has the ability to enhance the overall layout of your retail store and create an inviting environment for customers. Gondola shelving is the most popular type of shelving for use in the center area of retail shops because it lends itself easily to dividing the area into sections, creating aisles, and fostering a specific traffic flow for your customers. So, in this blog, we are going to talk about the 3 questions that you should think before making decision to help choose the most suitable gondola shelving for your store. 1. What configuration should be?One of the most proven ways to increase sales in a retail environment, is to create an effective traffic flow throughout your store while maximizing space in all four corners. When customers are able to move freely from aisle to aisle, you will be offering more visible variety, which in turn will sell more. Then, the most important step to buying your gondola shelving is deciding on the right layout for your store.  Decide where your shelving will be situated and design a floor plan for your customer flow. It is essential that the positioning of gondolas, wall units, counters, and all other displays be carefully considered when in the planning stage. For example, placing "in demand" items in the rear and the walls of the store, will pull the customer through the aisles, and give them more chances to pick up items that they normally would have passed by. Impulse items would be best placed closest to the checkout area.  2. What is the best color for the gondola shelving?Color is possibly the most important factor that affect customers to decide whether step into a store or not, as it affects us subliminally and instinctively, without our even being aware of it. Before choosing the color of gondola shelving, you need to determine the age range of your customers, whether they are male or female, their culture, their education level, their financial status, as well as taking into consideration the type of product or service you are selling. Are you trying to attract a buyer who is price conscious, or one who is at the upper end of the market, children, adults or the elderly, male or female or both? By understanding both the psychological and physiological impact of your choice of colors you can create a unified color scheme for your retail business that will have a positive effect on your customers and inspire them to visit you time and time again and to think of you first when they need your type of product or service. In other words, your customer will feel so comfortable in your store they will return on a regular basis and tell their friends about you.3. What merchandise you are going to display?The products that your store stocks will have a direct influence on the retail shelving you choose to implement. The amount of shelf levels you decide on will all be dependent on the height, weight, and width of the products you are merchandising. This is why planning in advance is necessary. Some of the most organized clients will complete a mock drawing of every bay and shelf, detailing which products are going on each shelf, along with the items size and weight.  Meanwhile, Special consideration should be paid to the type of display material being used in conjunction with the product. For example, when using wooden shelving it would be ill-advised to place products with sharp, rough or protruding edges on the shelf as it could lead to scratches that will damage the finish of the wood. In general, you should plan ahead when thinking of the logistics of shelving, as it is tedious, counterproductive and costly to continually have to replace or repair your shelving.Gondolas are great for merchandising in your store's center area, but don't neglect the four corners and wall areas. A variety of wall units can be used here to tie everything together and create an environment of which you'll be proud.MORE

HshelfMerchandising bags is an important step in opening a business. Bags perform a utilitarian service: They allow customers to carry purchased merchandise around. However, they can also be a key branding tool. When shoppers are out and about with a bag from your store, it's a great opportunity to raise awareness for your business. Mainly, there are paper bags, fabric bags, reusable plastic bags, etc. The Most Function for Retailer – Brand PromotionAlthough, as an inconspicuous store fixture, merchandising bags can have a great impact on your brand promotion. Developing your business requires a lot of vital advertising. Regardless of whether you are a solitary individual merchandiser or agent to a group, it is essential to be vigilant for better approaches to advance your image. If you are a retailer or an independent company hoping to get your organization’s name out there, merchandise bags are an excellent method to catch the eye. The most fundamental explanation behind a constrained time thing is to propel your picture. Exceptionally merchandise plastic Bags are useful gadgets to develop and keep up your picture’s affirmation. When you modify a reusable pack with your corporate shades, logo, and other stamping information, your clients will consider your picture each time they follow it. Correctly when your clients pass on your sack, they will convey a sign and advance your things or organizations to everyone they experience. The show of transmitting and using your exceptionally checked reusable pack in like manner fills in as a help, so when your client’s family, allies and associates see your sack, they will have a positive association with your picture.Why Should Using Reusable Shopping Bags?Now that more and more countries and states banned plastic grocery bags, reusable, and eco-friendly shopping bags become the norm. Here, we come to see the benefits of using reusable merchandising bags and why should turn them to norm on earth. 1. Saving MoneyUsing reusable bags over plastic bags can save money in several areas – Including your own pocket. Many stores are beginning to impose an extra charge for plastic bags. By bringing your own reusable bag, you are saving money each time you go to the grocery store, buy a new outfit, or run errands. Many stores, if they don’t charge for plastic, are offering an incentive for bringing your own bag. So, either way you look at it, you’re saving money on each purchase.2. Saving ResourcesPlastic bags are non-biodegradable, use crude oil and natural gas to manufacture, and require even more fossil fuels to ship. Though they seem small and light, plastic bags have a much larger environmental footprint than you may imagine, beginning with the energy required to make them. Twelve million barrels of oil are used to manufacture the plastic bags consumed in the United States each year, according to a research. On a smaller scale, you could drive a car a mile for the same amount of gasoline it takes to manufacture 14 plastic bags.By using a reusable bag, you are not only reducing the amount of non-renewable resources necessary to produce plastic bags, but you’re also reducing the amount of money your community spends on cleanup costs each year. Regardless of how you dispose of plastic bags, they end up blowing onto the street, clogging waterways, and infiltrating other natural environments. Not only is this an eyesore, but it also costs money to clean up.3. Reducing PollutionThe effects of plastic on the environment can be devastating. Plastic products such as plastic bags can take between 15 and 1,000 years to break down, and that’s assuming they even make it into a landfill instead of winding up in water such as streams, rivers or the ocean — or floating around the neighborhood. Of the billions plastic shopping bags people use each year, only about 1 percent are recycled, so a lot of plastic bag pollution is generated annually.4. Strong Durability and ReliabilityUnlike the flimsy plastic bag you receive from retailers, reusable bags are durable and can carry more at a time. Go ahead, fill up that cotton or hard plastic bag to the brim—it won’t break. That means less trips to and from your car and more to be comfortably carried at a time. Their durability also prevents them from ripping or tearing. Say goodbye to spilled groceries, multiple trips, and double bagging. And because they are reliable, you can use them for multiple purposes. Personally, I use my reusable totes for lesson plans, groceries, beach bags, and even as a purse. There are infinite uses to these convenient and packable bags.5. Protecting Wild AnimalsMore than 100,000 marine animal deaths are caused each year when marine animals mistake plastic shopping bags in the ocean for food. Plastic bags also get snagged in trees, and small animals can become trapped in them, leaving to even more wildlife deaths in the environment.6. Keeping Your House Clean and Saving SpacePlastic bags take up a lot of room and often clutter your household, car, and workspace. Think about it: If you take home 5 grocery bags worth of food a week, that comes out to 260 bags a year. And that’s only on groceries. Those plastic bags end up cluttering your kitchen cabinets, your pantry, and your car; wasting space for other, more important things other than trash that we can’t seem to part with. Though larger than a plastic grocery bag, reusable bags can fold up and end up taking up significantly less space than your guilty storage of plastic bags. And as opposed to the 20 to 50 plastic bags floating around your house, you’ll have maybe three or four reusable bags to take their place.MORE

HshelfThe environment, décor, layout and mood of a retail store means everything to shoppers. When a person walks into your store, he or she makes instantaneous decisions about the feel of the space and whether they feel comfortable enough to spend time there. The colors, lighting, and design of the space shape the consumers’ moods. Details count. A well-chosen display is instrumental to the store owner to create an environment which engages the buyer and draws them to the merchandiser. The end result is a purchase. When customers enter the store, what they see are mostly display shelving, display tables, display racks, etc., and some inconspicuous fixtures are often ignored. However, these fixtures often have a great impact on the environment and atmosphere of the store. In this blog, we are going to sum up some store fixtures that are inconspicuous but efficient. Point of Sales FixturesTake sales counter, or say display counter, as an example. Point of sales counters are retail shop counters that can be used as extra sales space as well as serving the functional purpose of being the point where customers pay for goods. The idea of the point of sales counter is to draw customer attention towards products, e.g. new products, special offer merchandise or rare/valuable goods, while they wait to make their purchase. This is an optimal time to grab the attention of customers as they are stood in line and are often looking for a distraction. Such counters have proved very successful in all kinds of retail environment and are a good way of increasing sales. Counters can be wooden units with space to accommodate small counter displays such as acrylic case displays, glass units with space to display valuable products behind a toughened glass case, or even a combination display. They can be placed anywhere in the store, whether that be right next to the entrance or at the rear of the store. There are many other point of sales fixtures have the sort of same functions such as CD/DVD Displays, Countertop Display, Literature Racks, Tabletop Bins, Watch Displays, Jewelry Displays, etc.  Grid Wall FixturesGrid wall fixture is often one of the most cost-effective ways to display a large amount of merchandise in a small space.  A Great Solution for Small Accessories – With a gridwall shelving system you can either hang small items from hooks on the wall, or you can utilize baskets for further organization. You can also assemble them as freestanding units for placement anywhere in your store. Improves Store Security – Since the gridwall panels themselves are see through, you can use them in the middle of your floor space without sacrificing visibility. Lightweight – Moving around gridwall is no problem since the walls are lightweight and portable. Highly Configurable – The options truly are endless. In addition to using the gridwall for permanent fixtures, it makes an excellent choice for temporary or “pop-up” retail locations. You can try different configurations to find the setup that is perfect for your retail space. You’ll find no other fixture product that offers as many configuration choices as gridwall. Gridwall displays are clearly an excellent display solution for many businesses, both small and large.Retail Lighting Fixtures for Shelving Designing your retail space isn’t just about where to place your product displays. There are several other components which help create a well-designed retail space, with one of the most important being lighting. LED shelf lighting in retail is one of the easiest ways to set yourself apart from your competitors by enhancing customer experience. LEDs enable you to showcase specific products, shelves, end caps, and display units to draw the attention of customers and help drive sales. A great product display system will only take you so far. You can help your customers avoid behavioral paralysis – a situation where people are faced with too many choices – by using LED shelf lighting to focus their attention on specific products. It has been suggested that the right lighting can drive revenue and since LED lights are energy efficient and environmentally friendly, you can lower operational and maintenance costs too. LED lights are small, bright, and illuminate targeted areas, which are all the necessary traits for lights to be used in retail spaces. By using multiple sources of light in your retail store, it enables you to create contrast around your products – not only drawing your customers’ eyes towards your shelves but making it easier for them to read the details of the individual products. LED shelf lighting is particularly useful in stores such as supermarkets where customers want to read the labels on food products before buying. This type of lighting is also beneficial in shops wanting to highlight a particularly large range of products such as shower gel or shampoo.Shopping Baskets with WheelsQuality shopping baskets are imperative to a positive shopping experience at your store. Ideal for customers looking for a few quick purchases, the baskets allow them to easily get in and out without having to push around a bulky grocery cart. A perfect addition to supermarkets, Fruit and Vegetable Stores, convenience stores, and any other retail operation where carrying assistance is needed.l  Versatile DesignThe basket offers versatility by having two different methods of transport. A carrying handle allows you to pick up the basket and carry it like a more traditional basket. For heavier loads, a telescopic handle paired with rear wheels lets your customers effortlessly push or pull the basket behind them.l  Increasing Impulse PurchasesShopping baskets are a useful addition to any store; place throughout your store for customers to quickly grab when a product catches their eye!l  Saving SpaceProviding easy, space-efficient storage, plastic basket is stackable to take up less floor space in your store.Merchandising BagsShopping bags is an important step in opening a business. Bags perform a utilitarian service: They allow customers to carry purchased merchandise around. However, they can also be a key branding tool. When shoppers are out and about with a bag from your store, it's a great opportunity to raise awareness for your business. Mainly, there are paper bags, fabric bags, reusable plastic bags, etc. All things being equal, people are more inclined to those who have high quality, beautiful and reusable shopping bags.MORE 

2020 is a year that we’ll all remember. While it looked promising initially, it quickly deteriorated as COVID-19 took hold, which has severely impacted small businesses all over the country. Despite the negative effects of the pandemic, like higher rates of unemployment, people are still spending. There is even an inverse growth trend, which may be due to the huge increase in e-commerce sales as online shopping becomes the first or only way for people to shop. This trend has grown as people increasingly use digital channels as their preferred means of accessing goods and services. As a result, corporate digital transformation efforts have accelerated for years in just a few months.  But, for the enterprise, at the same time also faces the huge pressure of customer service. Research shows that poor customer service costs businesses an estimated $62 billion a year, and if the disappointment gets too high, business owners risk losing customers forever. It is important that companies do what they can to sustain themselves through this difficult period and find innovative ways to improve customer service before the outbreak subsides. As we explored in the last blog, there are 5 top trends that will profoundly affect customer service. Check below 5 ways to improve customer service in 2021, thus help to maintain your customers.Video ServiceVideo technology is changing the way customers reach out to a business for help. If you have a service business, you can utilize streaming or video chat services to improve your customer service. You can use free tools such as Zoom, Skype, or Google Hangouts to provide your services to customers and talk directly with them to address any problems or concerns. Many small businesses such as gym owners, tutors, and counselors are using these tools to work with customers and keep them engaged. If your business isn’t well suited for live videos, you can create a YouTube channel. For example, salon owners can share hair care and dyeing tips for customers who are stuck at home. Accountants can use this channel to teach customers how to begin a tax return. You may not be able to get the amount of cash you’d receive for the service you offer itself, but at least you’ll still be able to generate revenue and still service your customers.Personalized Service40% of customers say they want better human service. Customers want to interact with a person — not a company. It’s part of the reason why many businesses send gifts to their customers on their birthdays. We have concluded 6 strategies for reference:1. Use their namesYou may want to learn the names of your loyal and frequent customers so you and your employees can greet them by name. You can also use your customers' names in communications with them, whether that's direct mail or email newsletters.2. Be humanChat with customers when working on their issues. Something as simple as asking a customer how the weather is where they are or if they have fun plans for the weekend can help humanize the experience.3. Recognize and reward loyal customersWhen a repeat customer stops in, consider giving him or her a spontaneous discount for their continued business.4. Send handwritten notesHave your staff sign birthday cards for your best customers and consider mailing a handwritten note of appreciation to your VIPs a few times a year.5. Put the spotlight on customersFeature a customer each month on social media, your website or in store. It’s an easy way to recognize the people that make your business a success.6. Create a customer loyalty programIf you don’t already have one, implement an effective customer loyalty program. Eighty one percent of consumers are more likely to continue doing business with brands that offer loyalty programsBalanced ChatBots and Live SupportChatbots are useful tools when it comes to simple queries. Companies may save money by providing some automated services but shouldn’t make them the primary focus. Many consumers prefer to speak to interact with a live consultant, and that won’t change until bots learn to think and communicate like humans. Having access to automated self-service options is convenient for tech-savvy clients. Being able to speak to a consultant when necessary, paves the way for a better relationship.Customer Self-servicel  Collect all your knowledgeYou must collect all your company knowledge into one cohesive resource to ensure all bases are covered for your customers.l  Make your knowledge resource accessible to your customersl  Make your article short and clear as much as possible and give the way for quick searching. l  Keep updating your knowledge base and make it improved and tweaked forever. l  Balance live support and your knowledge base support. There are some occasions that need a human touch.Proactive ServiceEntering 2021, proactive customer service is more than a mere trend. The proactive approach means no longer waiting for questions to land in your inbox before formulating a response.n  Predict user bottom lineIf you don’t understand where your customers become frustrated, you won’t be able to prevent their frustration. Uncovering those moments of opportunity is the first step in delivering proactive customer service.n  Automatic serviceHaving agents individually monitor and reach out to every customer about to run into trouble isn’t scalable. It’s also not very effective — many things will drop through the cracks. Automating proactive service will help you catch all the customers who need help or who got lost along the way.n  More attention to user educationEducating users upfront will always be more impactful than solving their problems later on. Investing in creating helpful content is key to offering proactive support. Not only can customers find help themselves, but creating this content also creates a repository of answers that you can use when automating workflows.n  Train the right teamTrain people to not just deal with the problem when a customer calls, but to also be proactive and help customers with problems they don’t yet know they might face. The support rep may end up saving the customer time from calling back, and saving the call center time by not having to open another support ticket and have another conversation with the same customer.MORE