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Bakery products the way and the basic laws are _ 【 Hshelf shelf 】

by:Hshelf     2020-07-04
'Bakery' suitability of products on display, layout is reasonable, should not be ignored! It for the bakery can be a good business and baking brand can develop in a local get enough influence is of great significance. Today for everyone to share a few action products the way and the basic law, are the bakery chain stores and national partners should according to their own actual situation to carry out the deficiency of the study, seriously, adhere to the consistent service concept, constantly improve the management consciousness, optimize the quality of service, to bring the best quality for the bakery business income and far-reaching influence! The following to has a bakery and is about to open a shop you some Suggestions: 1, focus on display: whether the average display in your store? Forty bread, everything a plate? For example, ox horn put many places? Cheese cake are specifically put a tank? Toast on the shelf are put into the Great Wall? No star products of the bakery is lack of competitiveness, star products not only quality is good, more to give it special position! Multipoint display, full display, so you can create your star products! 2, number display: your product display is how to manage? According to display the merits of the position, the number you all display a, where is the no. 1, where is the no. 2, where is the no. 3. Good rules, which products put the date. New products listed, you only need to inform all stores, all in 1 display place. 3, round off display: make good use of the counter space, put some catering snacks, drinks or some low price product, let consumer can conveniently when waiting in line, pay again to choose a different home. 4, adjust the display: in the process of business, as the product gradually sold, certainly will keep some of the display will be vacant, the clerk need to observe and adjust in real time, if no. 1 is the best location, 12 is the worst place, so 1 is empty, move the 2nd place in the past, in turn, adjustment, in a word, only allows the worst display a vacant, good display must always have the product. Article 5, plateful display: this needless to say, the product must be piled up, the filled the air, as full as possible to sell. No matter what style of shelves, classical or modern cold light type, the product must be filled. 6, multifaceted display: like a row of toast, then there should be some section toward the consumer, there are some side toward the consumer, let a guest at a glance to see all aspects of the entire product, the be clear at a glance. 7, centralized adjust the display in the bread sales day, with fewer bread, certainly there will be some goods overhead. Salesman at a reception at this time we will need to move the bread to the customer to see gold position, put the bread gathered at the same time, make the product look has compact feeling. 8, the related display: display according to consumers' spending habits. The cashier can in the outside, also can in the most inside, but the plate and the food must be near the door. Jam too close to the toast, drink must be cuddled up beside the cash register. 9, classification display hundreds of kinds of bread at the baker's, random placement is not conducive to sales, can be classified according to different tastes or kind, for example, can put the sweet taste of bread in the upper, plain bread in the middle, in the salty bread. 10, bound to display related products according to the consumption demand of consumers, put the related products in the adjacent position, is convenient for the customer and increase the sales. Remind the bakery next display need to be aware of what time at ordinary times, partners for a lot of hope: 1, avoid is 'not clean' customer special exclusion contact bread trays and other instruments can not clean, as people the improvement of health demands, attention to food safety, any questions about food hygiene to annoy the customers. 2, avoid 'products put inconvenient' now consumers are very 'lazy', if not he want, he won't bend over or elongation arms to get the product, so don't put the bread on the too wide or too hidden place. To increase the viscosity of customers, to ensure that the first on the vision and touch are good consumer experience. 3, avoid is mixed display 'chaos' stack 'this display can make each new product sales fell more than 16%; 'Display' scattered the display more makes each new product sales fell more than 25%. So in order to display will be beneficial to the visual impact and product sales promotion. 4, avoid is 'timely' product quantity is little, supply if bakery one day production quantity is not enough customers to buy, or customers can not buy products, then is to push the customer to the competitor or indirectly reduce the customer's purchase desire. So timely check daily sales history data, analyze which products sell well, which products to sell, this targeted to product shelves, supplement and related products production plan adjustment, believe that your customers will continually in the shop. Special reminder: the bakery, the turnover of the display to the bakery is huge, good display can attract customers, increase the sale of bakery, poor product display could interfere with the benefits of the bakery. According to its own situation, so be wary, effective arrangement, reasonable layout, build a tasteful, art, image and distinct product display.
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