How to retain customer loyalty

store shelves wholesale factory recruiting area which good? Changshu shanghu town products factory is a professional strong commercial facilities and business equipment manufacturers. Have the strength of the various project operations, including large supermarket shelves, the back-shelf shelves, storage shelves, shopping malls display rack, novel multi-function shelves, trolleys, shouyin, shelf, supermarket and other commercial equipment. Since its inception, has been nearly thousand enterprise service, involves the supermarket shopping malls, factory storage, library, industry such as textile market.

according to company statistics, about 80% of the profits of a successful brand, from the 20% of loyal consumers ( The repeat customers) And strive for a new customer than keep an old customer to spend 20 times more cost. Visible tip of brand loyalty, is of extreme importance to the survival and development of an enterprise, a brand to retain customer loyalty, should be loyal to the customer first, everything with customers as the center, enhance the brand loyalty, companies should practice ZhenGong, start to consumer loyalty. 1, prompts the quality of the product quality is the basis of customer loyalty to the brand, many consumers superstition only because they represent the high quality brand. Only quality products brand, can become a real 'gold-lettered signboard', can attract many repeat customers. 2, the appearance of packaging design to attract consumers eyeball although product quality is the basis of customer loyalty to the brand, but the appearance of beautiful and elegant products packaging design can attract the attention of consumers in the first time, especially those of identity, emotion type products, consumers to product packaging requirements more stringent. 3, brand keep vigor forever 'brand to develop must constantly innovation,' this is an important principle of unilever brand. Keep pace with The Times is the evergreen tree of brand, the secret of a product will be eliminated, aging but brands across the life cycle to keep youth forever, the life long brand are attaches great importance to the shaping of brand vitality. Of many studies have shown that longevity brand in the maintenance of brand core value under the condition of constant, to moderate innovative adjustment of brand, brand vitality, is to create the gold according to brand the important law of one hundred. 4, product innovation 'production generation, the development of generation, the development of generation' is the enterprise secrets of success. Consumer heart always thirst for newer, better products. So if a product on the research and development is always the same, not upgrade, so will be consumers feel old and outdated and abandoned. 5, with high quality after-sales service quality after-sales service is the most direct way of obtaining consumers trust companies. After-sales service is a system engineering, must use perfect after-sales service system to guarantee, to make consumers purchased from the moment the product until the finished product consumption, including delivery, thoughtful installation, personnel training, maintenance, accident treatment, spare parts supply and product return every link in satisfactory condition. 6, to exceed customer expectations for products exceed customer expectations, is an effective method for retaining customers. Japanese cars, for example, the average delivery time is two weeks, while the company shorten the delivery of the goods within a week, equal to the idea he provides additional benefits for consumers, it is no wonder that Toyota's brand loyalty is as high as 65%, higher than the other car brand loyalty by an average of 50%. 7, standardization of terminal sales staff service consumers to terminal going to buy the product, the sales personnel of the service attitude, with the introduction of the product, advice to consumers such as a line and say will affect consumers' purchasing psychology and decision-making. Sales staff lack of professional knowledge, no patience and so on tend to reduce consumer's purchase desire. For terminal services management, establish the image of the standard, standard service, incentives, etc. Appraisal of terminal should not be limited to sales, service quality also should be a important examination content. In fact, improve brand loyalty, the enterprise should from the dribs and drabs of customer loyalty.