Retail industry increasingly competitive today, various sales promotion means and hype way using maximum by retailers, at the same time in the stores from each according to his ability to decorate atmosphere with various techniques and means to promote sales.
Merchandising is become one of the an important evaluation index of retailers quality.
Starting from the principle of simplification management, display is actually a door need careful meticulous work, if we can in accordance with the requirements of the basic execution which can effectively improve the image of the store, promote sales.
A, 'quantity', as the first principle of the display, 'quantity' nature has its important significance.
As the saying goes: 'sell goods piled mountain', it means that goods display must have a quantity are to cause the attention of the customer with interest, at the same time, quantity of display is also an important condition of store image vivid;
Second, the 'set', to focus on display in the nearby shelf to the same product category or location.
Concentrated display requirements, too, are indicators of 'quantity of feeling on display', at the same time, make the customer can more easily according to the concentration of categories to find what you need brand or varieties;
Third, the 'yi', easy to take easy to take the easy reduction is one of the conditions of commodity good display.
Because even if again beautiful, atmospheric display (
Stacking)
, if the customers take inconvenient, or got back very trouble, so again good display also unable to promote sales purposes;
Four, 'qi', it is said that as far as possible when goods on display to ensure a brand or can complete series of products, focus on display at the same time, in order to let customers have more choices, on display also can reflect the effect of neat, beautiful five, 'jie', health, clean is a customer for goods display and even the entire store environment of a request.
Store personnel on display at the same time to clean up the goods in time and shelf or stacking position of health, the dust on the goods in a timely manner to wipe clean, fresh goods;
Six, 'union', a lot of goods in the customer heart there is a correlation, when customers buy a certain commodity he would need the related goods store personnel to form a complete set and elaborate he will find bought a commodity to add a b goods will be a good match, so the merchandising association is necessary;
Seven, 'when', store staff in merchandising commodity purchase need to pay attention to a matter of time.
Store personnel should follow the display principle of 'first in first out' when the display
shelves in the front row after the goods by the customer with an empty, procurement staff should be pushed to the front and the back of the goods after then will be new to the empty place;
Eight, 'bright', is displaying the position of the said goods will try to put on the light is good, good visual effect, brightness enough position, to ensure the goods easy to see easy to find;
Nine, 'color', a lot of customers in the store shopping belong to the impulse buying, and cause customer impulse buying desire of factors besides the reason of price, variety, quantity, etc, the commodity packaging is beautiful and visual impact is one of the important factors.
Therefore, in the display and store personnel should pay attention to the colour collocation of all kinds of goods for display, combination of tonal changes in temperature is appropriate, to avoid the same color of different goods and centralized display, so as not to cause customer confusion on the vision, the packing of the same goods more attention should be paid to distinguish
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