Some cigarette retail store back cabinet, such as the counter area is messy, the store image will cause certain influence, actually selling cigarettes also want to pay attention to details, but a lot of shop owner does not pay attention to the details on the 'maintenance' or investment, considered the phenomenon is common, which naturally does not favor the cigarette to make more profits.
The following five places, is the terminal you think is the most should not be 'love reason disregard' : 1, the back cabinet universal: dust, debris, cigarette show messy;
Away from the smoke ark cabinet and the checkout counter, not in the same area.
Role: back cabinet on consumers' strong visual impact, so in addition to the storage function, the back cabinet display, display is the main purpose of cigarette, is a good place to foster the key brand publicity, must make full use of good.
Advice: one is to keep back the ark of the clean and neat, clear clutter in time;
Second, article completes the cigarette box display, according to the characteristics of cigarette brand design put shape, highlight the theme of propaganda, attract consumer attention;
Three is back ark with smoke ark, cashier collocation in the same area.
2, the cashier common phenomenon: desktop is narrow, single function, dust and debris.
Function: the cashier is like a person's face, is face to face with the window of the consumer business stores, therefore, the counter settlement functions, in addition to the basic and convenient service customers, product promotion, communication, service function, is also the 'golden zone' of product advertising.
Suggestion: it is to try to do a desktop slightly more spacious checkout, convenience of our customers place things, put trading goods;
And the design of the register as 'a multi-purpose', in addition to the basic function of the cashier, the cashier in the face of the face of the customer should be designed to be displayed, hanging small commodities;
2 it is always clean up dust and debris, clean and tidy, to provide customers with a comfortable shopping environment;
Three is the commodity on the counter to display an orderly, the beauty is generous.
3, light box common phenomenon: some YanTan boss believes light boxes are just decorations, dispensable, so a lot of light boxes are either dusty, either line is broken or damaged, unable to normal light.
Role: light box's main function is to far and near customer display, publicity storefront cigarette management function, can rise to attract, recruit 'stranger', the role to promote the sale of goods.
Suggestion: to light box dust regularly, keep clean and tidy, timely replacement of damaged box, to timely repair damaged on line, to keep the light of light boxes.
Is hanging on the wall, of course, light boxes, light boxes for normal use, usually also want to check whether loose, are at risk of falling off, so as to avoid safety accident.
4 shelf and common phenomenon:
shelves old, dusty, arrange goods desultorily.
Role: shelf is put goods, the main area that let consumers choose and buy goods, can you give customers set up good image 'shelf', often affect the business.
Suggestion: it is often in hygienic cleaning, removal of dust, clean and comfortable shopping environment;
The second is the old shelves to be willing to part with or use the 'very reluctantly give up what one favours', the 'regime change' is about to change in time, don't loathe to give up, afraid to spend money and continue to use old shelves;
Three is often tidy put goods, partition implantation, do it in order.
5, door mouth common phenomenon: although some YanTan gate spacious, but have to put some miscellaneous collection of objects, have a plenty of empty place didn't make good use of.
Role: if making full use of good, spacious door can put the goods not only, and the most important is to forge a customer can place for casual chat, stop to rest, to attract customers, create a 'full house' strong consumption atmosphere.
Best advice: don't put the goods, can be set up to put some bench tables and chairs, tea set, even let the customers can rest chat, or you can stay consumption (
Such as sit drink)
, it can even play CARDS, play chess, etc. , in short is the place where the door open into a place that can provide customers with leisure tea to rest.
Detail decides success or failure, which operate in store this compulsory courses, retail customers not only to sell goods, but also can store management.
Earnestly these details, also can reduce operating losses, increasing the income of shops.
The shop owner, you have learned?
custom retail displays is an inevitable and critical part of being a manufacturer, and it's more complicated than just manufacturing products and serving customers.
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In business, custom retail displays means cultivating brand loyalty; once someone is working with a product or using a service, they are more likely to commit to paying for Hshelf again.
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