【 The essence of 】 How to do a maternal and child stores with temperature _ 【 Hshelf shelf 】

As the two-child policy fully liberalised, maternal and infant industry usher in explosive growth. According to Roland berger estimates, driven by birth population growth and consumption upgrade, the next five years China's maternal and infant children's market demand is still in the rising trend, is expected to be growing at an annual rate of 15%, in 2020 the overall market size is close to 3. 6 trillion yuan. Under such market background, the maternal and child stores ', then has a temperature the maternal and infant shop how to do? One, the store must be busy no matter how big is your baby shop area, conditional case, the store must as far as possible on the cartoon music ticking car, X exhibition frame, promotional advertising, scales, etc. , it is best to have a window display, cartoon mascot, etc. Second, door head sweet concise customer guard time usually for 3 seconds, 3 seconds so if can't let a person remember your door head, or no special feeling, so the door head can only be a sign, so how to make the door head become billboards attract people? 1. Contracted style is first selection, the word does not need too much, highlight the baby supply store brand; 2. Door head subject to clear, and to highlight the particularity of baby products industry, business lets a person associate to the store at a glance; 3. Door head not pursue too luxurious, here is not to say that luxury is not good, but should match with the whole decorates a style, a lot of baby supplies store is contracted decorate, so not harmonious, inside and outside customers into the store will have a psychological gap; 4. Baby products logo, use the font, selection of subjects, must carry on the reasonable collocation of choice. Three, in-store detail arrangement door is first baby shop external intuitive feel for the first time, for the customer and the store environment is also important, because the customers in the store for the longest time, some of the detail of the arrangement can even affect the consumption behavior of customers. 1. Store the light wants bright, people have phototaxis, light tone about customer mood, who would be willing to in the dark place shopping? 2. Environment not crowded, air to be unobstructed, visit the baby shop is mostly pregnant or take the baby's mother, crowded places, the air circulation, will bring their discomfort; 3. Wall decoration, in order to highlight the baby shop theme atmosphere, can be in the store posted on metope, baby supplies material of cartoon design wallpaper or some soft adornment; 4. Promotions, baby shop sales promotion activity to do will most products for promotion, for customers build a whole favorable to promote the feeling of, if only a few item has no effect, moreover, as far as possible post promotional posters in the store, hanging flags, explosion iron, POP, etc. , around, promote, product launches, the manager of change garments according to the recommendation, integral activities, member preferential promotional activities such as propaganda; 5. Store can put promotional floats, baby products of consumption was relatively narrow, so the sentiment is critical, the store can put a few promotional floats, put in the quarter sales promotion products, like to buy things of promotion in the float is that most customers inherent habits.