The secret to a store's performance exceeding 10 million! (Heart Dharma)

u003cpu003eu003c/pu003eAre you crazy? In the current market environment, it would be nice to be able to save money. Those who have this kind of thought, here I send you a sentence from Jack Ma: 'It's not that the physical store is not working, but your physical store is not working.' The mind of the physical store owner needs to change. Up! u003c/pu003e Let me tell you a small case first. A friend of mine opened a community supermarket in the community and set up a roll-up banner in the store. There is a QR code on it. The first time all customers pay with WeChat, they will be free of 2 yuan regardless of how much money, which attracted a lot of people in a few days. Residents came to his house to buy products for 2 yuan, because it was a free gift, she set up a community community, all new friends added to this group, she announced in the group to buy at her supermarket every Monday Products that exceed 100 yuan will be given 15 yuan worth of temporary products (that is, products that are about to expire and have not expired). After her community was established, the number of people from surrounding residents who went to his home to buy products increased significantly, and people in the opposite community People came too. u003c/pu003eu003c/pu003eRecently, because of the new steaks, she started group buying in the group. The retail price of 4 bags of steaks is 60 yuan, and her group purchase is 45 yuan. Although she doesn't make money, many people buy it. Everyone wants to taste it at such a cheap price, because the owner of the supermarket said that there is 60 free shipping on Tmall, and her group purchase price is 45. Don’t everyone think online things are cheap? My physical store is cheaper than it today. Everyone goes to the supermarket to see the brand, the packaging, and the grams are exactly the same. u003c/pu003eSure enough, everyone is buying crazy in the WeChat group. Anyway, they are all nearby residents, and they don’t need to deliver goods. You can go to the supermarket after get off work and just buy steamed buns, salt, soy sauce and other daily necessities. u003c/pu003eIt’s such a physical store. It’s busy now, and recently hired a special delivery company. Someone said in the group that they really don’t want to go downstairs to get it, or everyone is playing mahjong and needs beer and instant noodles. Ham sausages and other products, as soon as they said on WeChat, she immediately delivered them upstairs. u003c/pu003eThere are more and more products in her house. Any new products will be announced in the group, and they will be popularized quickly. She has a daily performance of around 30,000, and close to 1 million in a month. It is not a problem to exceed 10 million in a year. u003c/pu003eIn the era of mobile Internet, if you have a physical store, you can use WeChat, Weibo, QQ and other platforms to make your business prosperous. u003c/pu003eSo it's not that the physical store is not working, but the owner of the physical store is not thinking. If our physical store owners can keep up with the development of the times through continuous learning. Using modern Internet thinking to operate, our physical stores are actually more advantageous than Taobao and Wechat. u003c/pu003eu003c/pu003eGuo Lingcanu003c/pu003e Let me talk about another case: Guo Lingcan, a Malaysian Chinese entrepreneur, in 1982, he wanted to buy a bank, Hong Kong Dao Heng Bank, but before buying, He first approached the head of HSBC and asked when I developed the bank to what extent, would you be willing to buy it! HSBC Bank talked about his request. Similarly, he found four other famous banks and asked the same questions. Others also told him their requirements. So in 1982, the discerning Guo Lingcan bought it. The then little-known Hong Kong Dao Heng Bank, after continuous development, was sold to Singapore DBS Group Co., Ltd., Singapore DBS Bank, for US$5.3 billion in 2001, with a profit of US$2.9 billion. huge. Guo Lingcan also became famous because of Daoheng Bank World War I. u003c/pu003eWhy did I talk about this case? Under our analysis, what is the purpose of Guo Lingcan's purchase of Daoheng Bank? Buying for selling, and he also asked the standards of 5 banks before he bought Daoheng Bank. Buy for sale. So we have to think about it before opening a store. Should I open a store? Open 10 or 100, or 500 until it goes public. For the same shop, the operation method is completely different. Managing a store and managing 10 stores and managing 500 stores are completely different concepts. So, the company was designed. There are two sentences in Sun Tzu's art of war: 'The victorious soldier wins first and then seeks the battle, and the defeated soldier wins first and then seeks victory.' It means that the victorious division first has the conditions for victory and then engages in the battle. It has already won before the war begins. The defeated army always fights the enemy first, and then hopes to win the battle by chance. Most of us belong to the latter. u003c/pu003eu003c/pu003eSuccess leads to successu003c/pu003e Here I will tell you two ways to succeed:u003c/pu003e The first one is to be first and then to act. For example, my dream is to become a company with 500 stores. The boss of, then from now on you regard yourself as having 500 stores, and then look for the requirements for managing 500 stores. Like how to manage the product, how to manage the personnel, how to manage the site and so on. Then follow these requirements into practice, I believe that in the near future, you will definitely have 500 stores. u003c/pu003eSecond, all people in this world are here to make you. Including me, when you think this way, you will find a strange phenomenon. All the money, people, channels and other resources around you are very, very much, but you haven't found it before. Make good use of these resources, and your career will rise steadily. u003c/pu003eu003cpu003eu003c/pu003e