In a wide range of goods are useful for the promotion of sales.
Have related articles show that good display mode can be very good to promote progress 24% of sales.
Then we will learn how to better adjust
shelves display together.
Each case at least three varieties (
supermarket shelves
Good sales of goods shall not be less than three varieties)
To ensure the number of varieties.
In terms of per unit area, even to reach 10 to 13 varieties per square metre.
To put the store of goods shelves full to do the following four points: a.
Supermarket shelves vacant goods when using high sales of commodities to temporarily fill the gap, but should pay attention to commodity is the contact relationship between variety and structure of cooperation.
With just a flat design, in fact, the goods are three-dimensional emissions, and more detailed research lies in how to three-dimensional distribution throughout the shelves of goods.
2.
Supermarket shelves products longitudinal put horizontal if they put, customers will feel very inconvenience when choosing a commodity.
Due to human visual regularity of vertical movement up and down, then, up and down the line of sight is 25 ° Angle.
Customers from shelves pick goods between 30 to 50 cm intervals, can see clearly 1 to 5 layer of goods on the shelves.
Carry out a proof, two exhibition games bring results are different.
Longitudinal put can make the products reflect the straight-line series, make the customer be clear at a glance.
Series commodities longitudinal put can make 20 to 80% of the sales progress.
In addition, the longitudinal put also helps to give each brand of goods a fair and reasonable competition opportunity.
3.
Supermarket shelves of gold line in fact at present commonly used generally 160 ~ 185 cm high, 85 ~ 125 cm long, on the shelves of the best grade is not long, but in the period between the middle and grade, this paragraph is called the golden line.
Height is 160 cm of shelves, for example, will the commodity grade division: the height of the gold line, generally between 80 ~ 115 centimeters, it is the second, three layers of shelves, is the most easily see eyes, hands, the most easily to get the location of the goods, so is the best location.
This position are commonly used to display high profit products, own-brand products, exclusive agent or agents sell goods.
The location is the most taboo no margin or low-margin commodity, as for retail stores is a great loss on profits.
The other two paragraph, usually put the top need to recommend products;
Is usually lower sales cycle into recession.
Four.
Supermarket armor transposition progress daily sales the hub is Dan gold sales ability on the shelf.
, according to a survey on the location of the goods in, in, under the three position switch, commodity sales will change as follows: from down to up sales are up, move down on all fell.
The survey is not in the same kind of goods to testing, so the conclusion can not be used as a universal truth, but the winner of 'on' position is obvious.
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Technology upgrades can pay for themselves quickly by improving custom retail displays and enabling employees to accomplish more in less time. It may be time to focus on custom store displays to ensure they run smoothly and efficiently.
