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Decoration of small drugstores and display skills of drugstore shelves

by:Hshelf     2021-02-25
u003cpu003e Pharmacy shelves are the main tool for pharmacies to display goods. Small pharmacies can choose 5-story shelves with a length of 0.9 meters and a height of 1.35 meters. They are arranged reasonably according to the practical area of u200bu200bthe pharmacy. In principle, the distance between the shelves of the pharmacy is that the customer does not need to be sideways when squatting to choose medicine. Ends can be placed at both ends of the drugstore shelf to make the shelf look full and beautiful, and to increase the display area. When designing the placement of pharmacies’ shelves, pharmacies should consciously distinguish the displays based on the classification of drugs and the principles of category management. For example, separate display of medicines, health products, non-prescription drugs, etc., and place heavy and fragile products on the bottom of the shelf, and place high-margin and best-selling varieties on the golden position of the shelf (about two floors above and below the level of customer sight). The shopping aisles between the drugstore shelves should be kept unblocked, so that customers should not feel crowded and affect their shopping mood. Pharmacy shelves: Displaying beautiful and practical medicines attentively is like a silent 'promoterThe products of small pharmacies generally differ from those of large pharmacies in variety and product specifications due to customer source, store area, and medication habits of the target customer group. For a pharmacy within 80 square meters, there are generally about 3,000 types of western medicine. The pharmacy needs to be skilled in the display so that it will not appear messy and crowded. The general principle is to have regular placement, beautiful display, and coordinated colors to give customers a visual impact. The main points should be emphasized as follows: First, the products are easy to see and take. Commonly used drugs should be convenient for customers to take and watch, and try to keep them within the sight of customers. At the same time, the clerk should fill in the vacancies on the drugstore shelves in time based on the sales of medicines. The second is classified and coordinated display. In order to cooperate with the management of the drug regulatory department, pharmacies should display drugs according to their characteristics when placing drugs. Under the premise of not violating the policy and regulations, pharmacies can rationally place medicines in accordance with the actual situation in order to facilitate the choice of customers and combine medicines according to diseases to drive the sales of medicines in the store. Third, the price tag is neat and clear. The price tag is the 'pass' for drugs in the store. It is necessary to ensure that the writing is neat, clear, tidy and clean, and try to avoid visual confusion for customers due to irregular writing and affect shopping mood. Fourth, the cargo space is basically fixed. Small pharmacies can exist mainly because they have their own customer groups, and these customers are familiar with the display of pharmacies because they frequent them. Therefore, pharmacies should not frequently move the display position of the medicines, firstly to facilitate customers to shop, and secondly to reduce the workload of the clerk. For some products that are out of stock, they should also be sorted out in time and set up a 'not available' label to remind customers. u003c/pu003eu003c/pu003e
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