The benefit of the register

convenience store cashier area can account for one over ten of the convenience store space, the rational use of this area, can greatly promote the sales.

1, make reasonable planning, advertising benefits the cashier area to sell as much of the space to supplier or advertising company, decorate for advertising, can increase the stores. By displaying the image of the supplier frames. For suppliers to brand promotion, can display their image display, played the advertising effect, as well as selling goods. Retailers can adopt the method of bidding for the suppliers of the same category image in advertising or bidding on rack for display, such as Coca-Cola and Pepsi cola, procter & gamble and unilever, wrigley and good friends. Any one supplier had their own image in the cashier area display, on the momentum has been better than competitors. 2, retail value-added benefits may passenger flow has everything. As long as a little think, passenger flow can be used to do many things in order to improve the yield, but also convenient for the customer. Such as the cashier area can put advertisements or posters for interested customers to take; Sales phone card directly connect with the telephone company, even directly implement real-time charging phone services; Sales of the store's gift CARDS or tickets. The cashier can sell goods to the customer in the process of cashier; Help customers to pay the electricity and water, gas and other expenses. In addition, can also be redundant space for rent, provided to the bank of China ( Carla, ATM) And developers, the travel company, etc.

products is specialized in the production including the supermarket shelves, storage shelves, store display shelves, trolleys, shouyin, shelf, supermarket and other commercial equipment.

3, sales revenue cashier area belongs to the gold position, are essential to customers, and customers in the process of waiting for the cashier, average waiting time will have 30 to 50 seconds. So the passenger flow and time for retailers in this area provides may produce better sales. But on the other hand, because the main function is the cashier of cashier area, makes the regional space is narrow. Cashier area put and normal display surface goods don't put the goods to repeat. If necessary, should be in the packaging size, price, etc are differentiated, security measures, otherwise there will be a great waste of space. Space utilization: although the cashier area space is narrow, but as long as the silver design is reasonable, reasonable planning, display stand and judicious use of hanging belt, clamps, etc all can improve the utilization of space. Or please interested suppliers according to their own goods characteristic design suitable display props. In the use of space at the same time, also must consider a space permeability and beauty. The cashier convenience: the use of the space as much as possible at the same time, to consider the convenience of the cashier job, can't put the cart before the horse, affect the efficiency of cashier. 4, enterprise image publicity corporate image is the intangible asset of an enterprise. Cashier area can reflect a retail enterprise management level, which directly affect the enterprise image. Convenience store cashier can rise to improve customer satisfaction, reduce the negative impact of customer complaints, and promote the service concept, the role of enterprise culture propaganda. The convenience store cashier area benefit much more than these. As retailers have the biggest resource is the passenger flow, as long as the guests to store, there must be to do business. Important is whether retailers will be able to stand in the perspective of customers, to provide customers with the necessary products and services. The rational use of the cash register, is each store manager and management should be considered, especially the third generation of convenience store, the cashier is becoming longer and diversification, the introduction of fresh food, is the key of the convenience store should be considered.